19 Ways Ecommerce and Internet Marketing are Cooler than Michael Jordan

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Weebly launched in 2007, at a time when businesses wanted an easy, drag-and-drop, “what you see is what you get” (WYSIWYG) approach to websites. But the space was crowded, and it found itself going up against Wix and Squarespace, as well as Tumblr, WordPress, Facebook, and services from hosting providers like GoDaddy, 1&1, and Web.com.

Time seems to have been on Weebly’s side, however, as it now has 40 million entrepreneurs using its website builder and its ecommerce marketplace. Not one to rest on its laurels, however, the company is launching the fourth generation of its platform today. Weebly has not only evolved its online stores to rival Shopify’s, this offering also includes an email marketing module developed in-house.

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The goal, according to Weebly chief executive David Rusenko, is to let entrepreneurs focus on what they love doing instead of spending countless hours trying to figure out how to optimize their online presence.

Making online sites more intelligent

While websites may not be the most disruptive technology to come out of Silicon Valley, entrepreneurs outside the tech bubble are increasingly enamored of its potential. It’s easy to think that businesses are moving toward social networks like Facebook, Google, and Twitter, or publishing platforms such as Tumblr and WordPress, but Rusenko calls some of those “trends that have come and gone.” Websites offer a place on the internet that entrepreneurs can call their own and give them complete access to their data — no “walled gardens.”

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Weebly said that the average small business uses four different online platforms every day. And setting up a website requires more effort today, with business owners needing to set up a responsive ecommerce store and master social media, marketing, and search engine optimization. They also need to integrate accounting software and figure out shipping and taxes. This can be overwhelming. “People were spending more time figuring out technology than their own business,” Rusenko explained.

Weebly 4

This is where Weebly 4 comes in, as it promises to give entrepreneurs the necessary tools to “start, grow, and succeed online.” From initially helping businesses plant their flag on a little online plot, to enabling transactions for goods and services, Weebly has created a revenue-generating foundation. However, the next step is to provide tools that will bring in traffic and customers, which is where Weebly’s email marketing and intelligence offering comes into play.

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Using a homegrown email marketing product powered by its Promote offering, Weebly is giving customers the capabilities of MailChimp with the customization controls they’ve come to expect when editing a website. Triggered emails include the basics, such as abandoned cart messages and confirmation of orders received, gift cards sent, and items cancelled. The product also includes smart grouping, which is essentially targeting emails to specific demographics, like customers who haven’t purchased anything in the last 30 days.

Weebly's fourth-generation platform features analytics around sent emails.

Above: Weebly’s fourth-generation platform features analytics around sent emails.

Image Credit: Weebly

And Weebly’s intelligence algorithm — not to be confused with artificial intelligence — will also make recommendations about emails that entrepreneurs should send. These might include automated campaigns in which monthly communications are mailed to frequent customers, emails delivered on customers’ birthdays, or messages in response to a change in the business’ Net Promoter Score (NPS). For coupons or sales, Weebly’s system will display a prompt asking if you’d like to send an email to customers notifying them of the promotion.

Rusenko assures businesses that the system, which was developed in-house, is in compliance with all regulations, including CAN-SPAM and best practices, and that the company has worked with Internet Service Providers to whitelist its domain.

 

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Full funnel analytics are part of the program, so you’ll know which emails have been opened, bounced, converted to sales, and more.

Example of a smart email powered through Weebly 4.

Above: Example of a smart email powered through Weebly 4.

Image Credit: Weebly

A more robust ecommerce solution

Beyond email marketing, Weebly has revamped its ecommerce product with features that’ll bring it on par with Shopify and other marketplace solutions. And Weebly now provides greater control around customizing the storefront experience. Without needing a developer, entrepreneurs can easily add products, categories, and other details with a drag-and-drop process, all in real time. Previously, Weebly’s ecommerce service was limited to static designs and minor customization capabilities.

Administrators are also able to create gift cards, shipping, and labels, and to automate the delivery mechanism. By using the business’s UPS, DHL, FedEx, and U.S. Postal Service accounts, entrepreneurs can set up a shipping engine to provide accurate rates during the checkout process. “It’s great for small businesses to have this,” Rusenko said.

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As anyone who’s done it knows, setting up shop online can be complicated, especially when dealing with multiple locations, currencies, shipping, and taxes. All of these make it very difficult to scale businesses, but Weebly believes it has found something that works. What makes it more meaningful for entrepreneurs is that everything is managed under one platform.

Integrated dashboard

One of the final major updates is an enhanced dashboard that administrators have access to when logged into Weebly. If entrepreneurs want a service the company doesn’t have, they’ll likely be able to find a solution in the Weebly app store. And, unlike before, those apps are going to be more in line with whatever Weebly displays on the dashboard.

When you have one of the 200 third-party apps in Weebly’s app store installed for your site, an admin module will appear on the dashboard. It can show you statistics around how many contact form entries you have, the number of blog comments you’ve received, and more.

This is the first step in Weebly’s evolution to be more than just a website creation site, and there could be more updates down the road — such as tools centered around advertising, social media marketing, search engine optimization, and more. With the platform collecting enough data about its customers, we might also see the rise of a CRM offering that’s geared toward small- and medium-sized businesses, Weebly’s target audience.

As Weebly’s success has proved, websites aren’t dead yet. Rusenko revealed that every month, 325 million people visit a site or store powered by the platform — that means half of the U.S. population visits a Weebly-enabled site.http://www.mobileoptin2.com/

“With Weebly 4, we are helping people conquer the hurdle of getting found online and reaching new customers,” Rusenko said. “Right now, the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love.”

For Maximum Benefit Marketers Must Combine Email and Social Media

Digital marketing to this have regained the stature leading the organizations with benefits who examine and evaluate their relationships with other clients and customers. Given below are the seven strategies every direct marketing organization should know and do in order to get instant results.

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Focussing on what is important: The biggest problem faced by the marketers today is focussing on putting urgent fires rather than something that is really important for a business today – Says Sullivan. He further suggested that the leaders here plan 65 per cent of their day in detail with the other 35 per cent to handle unexpected things to come up. So if you have been reacting then you are not planning for the future. Results can be achieved only when you are about to clear about what matters the most.

 

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Advertisement must change behaviour not attitudes: Favourable consumer attitudes go only with the part of creating sales. And it is the consumer accounts actions that generally result in the ongoing interactions they have had with their clients and customers, in terms of phrases or rephrases bringing in more number of sales, profits and return of investment to the organization.

Being accessible to your customers: It’s good when you are always with your customers. Be their database and source of information through the relevant marketing channels available. They can’t tell what they need from you unless and until they know how and where they could reach you. So try and create a relationship of support and service with the customers you have been dealing with.

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The Profitable Advertising: The results of advertising is increasingly measurable, and they must be knowing how they could become accountable. Advertising here again should no longer just be a part of the good but should also turn out to become a measurable investments of profit.

Including something useful: People often think that promotional products as items are generally given away during the tradeshows or to the clients. But what about using them in the direct mail campaign. Along with your sales and marketing message include something like a pen. Those who are on the receiving end say atleast 50 per cent are likely to keep a pen and in order to do so you will continue to remain in their house in the future used or not.Bloggers Playbook Review

Communicating your goals with the entire team: Each and every team has a business goal that they generally want to achieve.Otherwise, it is generally believed that you are just bowling through a curtain and you cannot hit the target that that is given to you by the members of your organization.So if your employees here do not know the plans for the shift they would then here substitute their own plans in the team. Leaders should here regularly show how the team has been progressing towards their goals and making their team feel much more appreciated.

Building the brand experience: Customers here need to know and feel your brand as an experience that would not just satisfy their individual needs but also brings them with some benefits. The experience that they would have with your products and services should continue to become a total and ongoing immersion in satisfaction.

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Suspects are not your prospects: Prospects are generally said to be the consumers who are ready to buy the products and services from you. And suspects are merrily eligible to do so. Communicating with your prospects here reduces the costs of sales and communicating with your suspects raises the cost of advertising.http://www.reviewengin.com/

Fibonacci and the Forex Market

Moving Average is defined as a technical indicator that shows the average value of a particular currency pair over a previously determined amount of time. This means, for example, that prices are averaged over 20 or 50 days, or 10 and 50 min depending on the time frame you are using at the moment of your trading activity.

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As an averaged quantity, MA’s can bee seen as a smoothed representation of the current market activity and an indicator of the major trend influencing the market behavior.

This smoothing effect of the Moving Average is very helpful when the trader is looking for getting rid of the “noise” in the price fluctuations of the currency pair he is trading at the moment and a more precise emphasis in the trend direction is required.

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The basic mechanics of how Moving Averages can tell you where the Forex market is moving (up or down), at the moment of your analysis is by considering two different time frame Moving Averages and plotting them on the Forex chart. It is very important that one of these MA is over a shorter time period than the other one; let’s say one will be over a 15 days period and the other over a 50 days period. Most trading station software available by a number of brokers will let you do this plotting and much more.

Once you have plotted the two Moving Averages, you will notice points of crossover where the shorter time period MA will cross above the longer time period MA indicating an upward trend in the market, or if the crossing is below the longer period MA that will be an indication of a down trend in the Forex market.

So from this simple concept you can commence to understand the basics of confirming trends when checking your Forex charts during your trading hours.
We’re focusing on technical analysis in this article with a description of some of the important indicators.

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We could say, all wealthy traders use technical analysis but not all technical analysis traders are wealthy although T.A. is the most precise way of trading the Forex market. It’s also useful note that fundamentals play their part in indicating whether a price will move up or down. It gives you the edge over other traders.

Technical Analysis is so powerful because of a few reasons

1) it represents numbers. All information and its impact on the market and traders is represented in a currency’s price. 2) It helps to predict trends and the foreign exchange market is very ‘trendy’. 3) Certain chart patterns are consistent, reliable and repeat themselves. T.A. helps us to see them.

Here’s one way of putting technical analsysis into perspective (wish I had a dollar each time I said ‘technical analysis’). We all know that prices move in trends. Research has shown that those that trade ‘with the trend’ greatly improve their chances of making a profitable trade.

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Trends help you become aware of the overall market direction and often rescue us from less then profitable entry points. I attended a 2 day course costing me over $2500 AUD and the biggest thing I learned from it was the need for discipline and emotional control. The content was so basic that within the next 3 or 4 articles, I would have covered all of it. So learning the ‘tools of the trade’ the technical indicators and their applications will help you to diagnose what the market is doing but even then you need to expect ups and down and trade with emotional control.

Stay with the trend, follow the price.

Find the price of the currency pair. If EUR/USD is 1.4224 and moves to 1.4180 then 1.4090 then the market is in a down trend. Concern yourself only with what the market IS doing not what it might do. Listen to the markets and the indicators will backup what they are telling you.

Moving Averages. Tell you the price at a given point of time over a defined period of intervals. They are called moving because they give you the latest price while calculating the average based on the selected time measure.

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They lag the market so to give you an indication of a change in trend, use a shorter average such as a 5 or 10 day moving average. By combining a shorter term and longer term M.A. you can detect a buy signal when the shorter term crosses the longer term moving average in the upward direction. Or a sell signal if it crosses in a downward direction. For example, you could use a 5 day versus a 20 day moving average or a 40 day versus a 200 day moving average. There are simple moving averages, linearly weighted which gives more importance to the recent prices or exponentially weighted. The latter is a favourite because it considers all prices in a time period but emphasizes the importance of the most recent price changes.

MACD Based on moving averages, a MACD plots the difference between a 26 exponential moving average and a 12 day exponential moving average, with a 9 day used as a trigger line. If a MACD turns positive when the market is still plummeting it could be a strong buy signal. The converse also works.

Bollinger Bands (sounds like an elastic band) Prices tend to stay between the upper and lower bands. They widen and become more narrow depending on the volatility of the market at the time. A sell signal would be when the moving average is above the Bollinger bands and vice versa for a buy signal. Some traders use it in conjunction with RSI, MACD, CCI and Rate of Change.http://forexlibracodes.com/

Fibonacci Retracement Describe cycles found throughout nature and when applied to technical analysis can find shifts in the market trends. After a climb prices often retrace a large portion sometimes all of the original move. Support and resitance levels often occur near the Fibonacci retracement levels.http://theforexlibracode.com/