The Best Email Marketing Software Of 2016
The ability to send emails to your fans, followers, and leads is invaluable. When you are writing calls to action for promotional emails, landing pages, email newsletters, and websites, use words that drive action, such as buy now” and sign up today.” Plus, provide several prominent calls to action throughout your copy, so when your recipients are ready to act, they can.
Concise and catchy email subjects are much preferable, especially when more and more people are opening emails on their mobile phones and tablets whose screens have limited space to show subject lines in full (which is recommended to increase the chances people open emails).
With Swiftpage you can access valuable information about your email send including opened, clicked, bounced, suppressed and record that information back into Swiftpage Connect or your ACT!, SalesLogix or Sage CRM database to use to drive your sales team, and analyze your email’s success.
Rather than applying your segmentation strategies to your entire email list, start by creating a small test group so you can determine how effective it is. If your test is successful, begin rolling it out to a larger group, and eventually to your entire email list.
The GetResponse email templates are just about as modern as MailChimp’s, but its interface is definitely less intuitive — lots of unlabeled icons means you have to try ’em out to learn what they do. That said, GetResponse does have an undo” button, which is something MailChimp sorely lacks.
Footer:An area at the end of an email message or newsletter that contains information that doesn’t change from one edition to the next, such as contact information,the company’s postal address or the email address the recipient used to subscribe to mailings.
That’s because your customer’s email inbox is their most personal online environment and getting permission to have a sales conversion there provides you with a level of distraction-free attention for your message that you just can’t get on social media.
Whether you’re emailing people based on the buyer intent they demonstrated when they visited a category or added a product to your cart, or some other trigger that specifically applies to your business, you want to use triggered email to capitalize on that buyer intent.
Sending one email to the 500 people who previously purchased a purple pillow and offering them a discount on a matching blanket and a separate email to the 500 people who haven’t purchased the purple pillow that offers a discount when the blanket and pillow are purchased together will yield a better result than sending the same email to all of your users with a more generic offer.