12 Free Email Templates From Professional Designers

12 Best Real Estate Newsletter Template Resources

Use Amazon SES to promote your products and services to your large customer base. The company offers various pricing plans for business of all sizes – if you have a subscriber base of less than 12,000, you can use MailChimp for free – and you’ll be able to create and optimise all of your emails using their simple drag and drop email creator.

Often when I’ve worked on email campaigns in large organisations with legacy data its not entirely clear if you have that permission or not, especially if some time has passed between the person being added to the list and you starting to email them.

And you have your newsletters and email alerts you have signed up to, from blogs to mainstream media, RSS alerts regarding the topics you follow, your preferred brands and retailers, you name it. And that’s just the tip of the email marketing iceberg: newsletters and promotions.

Tell your subscribers what kind of information to expect from you (new posts, infographics, coupons, offers, etc) and when (every day, every week, whenever you have a new post etc.). Be honest and try not to promise something you cannot deliver otherwise your email marketing efforts will fail.

Most companies now use what’s known as double opt-in”, where the user has to confirm they want to be added to the list both at the point they enter their details and again by clicking a confirmation link in an email sent to the address they entered.

Borrow the idea: If you sell products, whether clothing, electronics, athletic gear, hardware or food products, single out one product that’s a popular seller and build a short story line around it. Use one bold image and a few words to get your point across.

As well as enhancing sales, contextual emails have led to a 14% improvement in click-through rates, boosted subsequent conversion by 10% and increased customer engagement by 74% , with just a customised subject line making the email attached 26% more likely to be opened.

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