10 Best Email Marketing Software Tools & Services Of 2017
All email marketing software promises the same stuff: modern templates, easy-to-use editors, and reporting tools to help you drive conversions. While email campaigns like newsletters may serve a brand building purpose ultimately you’re probably still trying to sell something in the long run so ensure that your campaigns have an opportunity for interaction which, even if you’re not going for the sale” with every email you send you, will give an indication of whether you’re getting closer to the sale.
Instead of sending all of your emails on Tuesday mornings with short subject lines, you should test different days of the week, times, subject line lengths and styles, and so on. Your audience may actually prefer Wednesday emails because they’re least busy on this day, or longer subject lines because only a few of them read email on mobile.
Consider the fact that the average human attention span is eight seconds This shift in focus might make emails easier to dismiss, but marketing pros can harness their skills and use this knowledge to create even more effective connections with customers.
More importantly, marketing with content is proven to attract and convert prospects into loyal customers: 61% of consumers say they feel better about a company that delivers content and are also more likely to buy from that company (Custom Content Council).
This doesn’t mean you have to send a plain text email (although in some cases that might work better) but you should craft the content of every message you send to make sure it is interesting and giving something back to the reader, else they won’t waste their time reading your next message.
The good news is that many if not most email marketing systems are already on to this and offer both email template designers that render for mobile devices as well as metrics in the reporting allowing marketers to quantify the volume of opens across each browser and device.
The standard email support contact is helpful, but you can also link to your Twitter or Facebook page Also, if your business has a dedicated call center, providing a toll-free number is a great way to provide additional support and therefore gain trust from your subscribers.
The open rate” is the percentage of recipients who open your email and (hopefully) read it. In a perfect world, your open rate would be 100 percent, but you don’t live in a perfect world, you live in a virtual world, where including your reader’s first name in the subject line increases your open rate by an average of 23 percent.
After all, someone who gets your message first thing in the morning has all day to forget about it. That same person – at home in the evening, relaxed and maybe more open to responding to your message – can react completely differently to the same campaign depending on when he gets it. Finding that sweet spot is matter of experimentation – the success of your campaign depends on it!