Email Marketing Best Practices For Outbound Success
If you are wondering about the easiest and the cost effective way on which you could reach out to all those people who could be your faithful customers, then the answer is Email marketing or bulk email service. Kayli is the Digital Marketing Manager at SparkReaction, which roughly translates to official brand keeper” and wearer-of-all-hats.” With a background in graphic design and writing, she’s the real human behind Spark’s blog, inbound strategy, website, email marketing, and social media.
Sending emails based on a customer’s specific browsing habits is something you could never do with a team of people (it wouldn’t be very efficient!), but using automated emails allows you to trigger an email with content related to your customers’ experiences so far on your website.
So before beginning your email marketing efforts, it’s a good idea to familiarize yourself with the FTC’s spam laws Beyond the law, some common spam triggers include all-caps subject lines, a low text-to-image ratio, or exposing HTML in the body of the email.
As an email marketer, the information you should use when creating a behavioral campaign is everything from basic customer attributes (age, location, last time on your site) to their most recent actions on your website (signed in, viewed product X, used feature Y, completed checkout).
Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.
Don’t expect that people will read your email every time or that they are willing to spend too much time on it. The best practice is to assume that you have a couple of seconds to grab their attention (from the time they see the email) so work on your titles and the formatting of your email to make it easy to read but also scan.
Email follow-up after an event like Dreamforce may be difficult, but creating a successful follow-up email marketing campaign, you can guarantee that all the time spent attending, planning events, and networking at Dreamforce (or any other event) won’t be wasted.