Amazon Simple Email Service (SES)

In Email Marketing, Email Mailing Software

From years of experience in bulk email marketing, we learned that email marketing is a volume game and the most affordable and result oriented method. Over the past three years we went from referring to ourselves as a creative agency (web design, SEO and branding) to wholeheartedly embracing the moniker inbound marketing agency.” But we weren’t sold inbound — we experienced it. We are our own best inbound marketing case study.

A lack of good (relevant) and timely content is one of the key reasons why email marketing and marketing automation fail It’s not just about pushing a button, it’s also about people and processes (content, planning, productions, testing, taking into account direct and indirect subscriber input systematically, etc.).

There’s no better way to promote an event that to invite people that already know who your company is and what you do. A 2015 study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’.

Many email clients permit you to send a test email before sending a regular email newsletter or solo mailing, in which you would send one copy of the message to an in-house email address and then review it for formatting or copy errors or improperly formatted links.

A lot of email designs section their information in parallel horizontal blocks, but as you can see in this example by Super Things , sectioning your information vertically into a sidebar can help disperse type and data evenly and reduce the vertical length of your emails.

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