Free Email Marketing Templates

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Email marketing essentially is a simple act of sending out emails with compelling, interesting and motivating content to a select group of target prospects with a view to influence their decision making process in your favor. We like its Pro plan (as opposed to its entry-level Email plan), which has perks that stand out from top competitors like MailChimp and AWeber: the hands-down most flexible automation workflow editor, the best customer support, and free email preview of nearly 20 email clients, plus a nifty tool called SpamScore.

Also, avoid trying to get your audience excited by using too much punctuation and a fake” tone or over promising (ie: you won’t believe what you can get, or, this is going to be the best email you’ve ever read!!!’) There are marketing buzzwords that have been proven to incite action which you can try to incorporate into your text, just make sure you use them in an organic way with your own content.

You can literally pre-test every single email you send, although this is quite resource intensive so if you’re sending a regular campaign, like a newsletter you might opt instead to pre-test just the first time you send and then test other variables on an ongoing basis on future emails.

For example, if a company wants to engage its most loyal business clients, then it will segment its email list into a specific group around this marketing demographic and then target this group with special offers, relevant blog posts or event announcements.

I consent to my personal data being stored according to the guidelines of applicable law for marketing purposes by FreshMail and I acknowledge that I have provided this information willingly and I am aware of my rights regarding access to my personal data, changes to it and its deletion.

However, forwarding an email with an enticing or useful offer or piece of information only takes seconds and many users will do it. That means that your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.

This doesn’t just refer to personalising the email to say Dear John” – that should be done as a matter of course, but it’s about writing in a style and tone that your audience can relate to. This example from Virgin America epitomises their entire brand in the language it uses.

Specializing in email data management and deployment of third party email , we provide many different email platforms to businesses of every size and scope; from small, local establishments; to large corporations; to advertising agencies that resell our private-label platforms.

These extensions and web services help you manage your email inbox and increase productivity Scheduling emails, sending automatic follow-up emails and creating email reminders will all help you get on top of your inbox and help secure potential customers.

80 Free Email Templates To Jumpstart Your Email Marketing Campaign

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Start creating beautiful emails and automating your email marketing in minutes – even if you have zero technical skills. Email marketing services like MailChimp allow you to test how your messages look across a variety of devices and in different inboxes, such as Gmail in Chrome or Outlook 2011, and make sure that your designs display correctly wherever they’re sent,” says Vandenberg.

Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that an email list is a permission asset and it’s better to err on the side of caution than to play it loose and reckless.

Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration and helps to reveals how wide or narrow a communication channel is. At the same time however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.

Start with the aggregate, then dive deeper into micro-segments connected to your mailing list attributes, then dive deeper into the website behavour segments (using metrics in this post) and then after all that is conquered you can think of how to optmize your email program per individual.

One technique to increase signups to your email list is to allow recipients to specify how often you can email them, what format of email they want to receive (HTML or plain text) or the types of email they want (newsletters, offers, third party promotions etc).

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Explore campaign ideas for your industry, from Accounting to Education to Travel & Tourism — and everything in between. It requires a bit of trial and error as there is a lot of code to deal with, however it presents you with a few options of how to work your designs and ensures your emails are displaying not just correctly, but appropriatly across a range of browsers and devices.

Get to know your customers and prospects, and leverage their behavior with the IBM Marketing Cloud Change the way you think about your direct email marketing strategy, and use the IBM Marketing Cloud to get more out of your digital marketing campaigns.

You could always hire a team of marketing specialists, but eventually, you’re going to start wasting cash on redundant tasks like emailing new customers, setting up social media-to-email programs, and emailing your users every time you post blog content.

Not all websites have the same hosting needs, and email marketing in particular tends to use a lot of server resources: Sending email to a large list creates sustained, intensive server activity, which consumes processing power and database access and cuts into the network bandwidth available to process web server requests.

I think the main takeaway of the templates is the style suggestion they hold – the conversational tone, a real voice”, action oriented but not shaming, the feeling as though someone just popped into your life (inbox) to make things a little easier (or a little more fun, or less stressful, what have you).

A number of email applications are completely free for the first few hundred subscribers, providing the perfect opportunity for you to get started, build your subscriber list and figure out what email marketing tactics resonate with your audience before you go big.

Passion is a sophisticated and complex email template that uses modern web design concepts incorporated straight into the email, the extendability of this template is so big that at times it may seem that you are sending an actual website template to someone in the email, but rest assured that all elements of this template can be detached from each other, and you can just pick whatever you feel is required for your email newsletters.

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Use Amazon SES to promote your products and services to your large customer base. The company offers various pricing plans for business of all sizes – if you have a subscriber base of less than 12,000, you can use MailChimp for free – and you’ll be able to create and optimise all of your emails using their simple drag and drop email creator.

Often when I’ve worked on email campaigns in large organisations with legacy data its not entirely clear if you have that permission or not, especially if some time has passed between the person being added to the list and you starting to email them.

And you have your newsletters and email alerts you have signed up to, from blogs to mainstream media, RSS alerts regarding the topics you follow, your preferred brands and retailers, you name it. And that’s just the tip of the email marketing iceberg: newsletters and promotions.

Tell your subscribers what kind of information to expect from you (new posts, infographics, coupons, offers, etc) and when (every day, every week, whenever you have a new post etc.). Be honest and try not to promise something you cannot deliver otherwise your email marketing efforts will fail.

Most companies now use what’s known as double opt-in”, where the user has to confirm they want to be added to the list both at the point they enter their details and again by clicking a confirmation link in an email sent to the address they entered.

Borrow the idea: If you sell products, whether clothing, electronics, athletic gear, hardware or food products, single out one product that’s a popular seller and build a short story line around it. Use one bold image and a few words to get your point across.

As well as enhancing sales, contextual emails have led to a 14% improvement in click-through rates, boosted subsequent conversion by 10% and increased customer engagement by 74% , with just a customised subject line making the email attached 26% more likely to be opened.