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In the future, we’ll talk about more advanced techniques, such as measuring the cost of lead acquisition, but for now know this: your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.
This will ensure that you get a chance not only to make sure that your design displays appropriately across multiple email service providers but also to make sure that you’re going into the inbox instead of the spam or junk folder You can then make adjustments so that when you do you send to your main list, your email is optimized for the best results possible.
And then, went on to give him advice on how to approach this using sound marketing principles, and not the typical goo-roo tactics he was attacking the problem with, which was just confusing him, making it harder, and severely reducing his potential box office gross with that campaign.
Now that we have indulged in plenty of frameworks, layout patterns, and other free templates, it’s time to take a look at what professional newsletter look like, and for this we recommend HTML Email Designs — a repository of the best and greatest email templates as sent out by some of the leading technology companies today; Dropbox, Udemy, Moo, DigitalOcean and many others.
Some of you might be afraid of triggering spam filters by using certain techniques like those mentioned above, but the truth is that most spam filters use a cumulative points system for flagging email, which means using one or two (or even three) of these things isn’t going to get your message flagged as spam.
If you want a short, cheat sheet” version of how I apply his wisdom to my emails, copy, business (even things like how to apply it to auto-responders, etc) then make sure you subscribe to the January Email Players” issue before the looming deadline in a couple days.