Become The Tarzan Of The Google Jungle…
Gain business agility without any upfront costs or investments or expensive IT resources. Misty (my podcast announcer babe and sometimes business partner) often talks about how mailing daily completely changed her life and her business, and the list goes on. My podcast producer tells me it took him from making $1k per month in sales to around $1k per week, and so on, and so forth.
Usually best for clients who will want to send their campaigns themselves but just need help getting started, you can offer a setup package that includes gathering and uploading their email list, building their template, and training them how to use the email marketing tool to send campaigns.
Concise and catchy email subjects are much preferable, especially when more and more people are opening emails on their mobile phones and tablets whose screens have limited space to show subject lines in full (which is recommended to increase the chances people open emails).
Analysis of the campaigns of B2B email marketing agency Admitter shows that in 90% the Call to Action link text more info” wins from a Call to Action texts like try me now” or buy now.” A confirmation that telling before selling works in most cases, especially if information is aligned with interests and profile of the B2B recipient.
Especially since, Android phones mostly don’t even register them (if its email program html is turned off by default), and a big study was done a little while back showing the vast majority of emails are opened on phones (iPhones, at least) but the majority of transactions are done on the desktop.
Finding the right email marketing service is as much about what your needs are as it is about which service is the best.” Think about the size of your subscriber list and the style of lead conversion your market favors, and seek out the service that best suits those needs.