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Although naysayers have been claiming that email marketing would be eclipsed and replaced by other marketing methods for the past several years, this digital marketing staple is actually only getting more important. We’ve written a few blog posts about crafting email subject lines, including one on the anatomy of a great subject line and one showing 18 examples of awesome subject lines from brands Here’s a distillation of what you need to know to write some excellent copy.
Online properties, specifically landing pages, become the hub and central destination of all campaigns whereby first contacts often happen via email (for instance the download of a paper, a request for information, contact forms, etc.). These incoming email contacts are the start of a further multi-channel relationship development.
When I starting an email marketing campaign for my startup, one of the aspects I first tested is personalizing the salutations, and indeed, a customized salutation with the person’s name mentioned, for example, is much more impactful that a generic ‘Hi’ or ‘Hello’.
With seasonality being a huge factor in consumer goods, and the travel industry picking up again in recent years, having the ability to identify a customer’s location by IP address during both sign-up and over time is pivotal in making sure you’re marketing the right products to the right people.
With email marketing, businesses can see which emails were received, which ones went to addresses that were no longer active, which ones were opened, which ones were deleted before they were read and which ones enticed clients to click through to the website and make a purchase.
No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success.
When you are writing calls to action for promotional emails, landing pages, email newsletters, and websites, use words that drive action, such as buy now” and sign up today.” Plus, provide several prominent calls to action throughout your copy, so when your recipients are ready to act, they can.
It has many amazing features like – drag n drop email builder, list management, autoresponders, drip emails, schedule your email, signup forms, multiple SMTP integration, google analytics integration, and many more to offer at lowest possible prices.
I don’t have to quote statistics on how many people read emails on their mobile device Almost all of us do it. But there’s nothing worse than clicking to read an interesting story and finding you have to expand the image in your phone, and scroll from side to side to get the gist of it. There are so many great email tools available there really is no excuse for your emails to not be mobile-friendly.
It is interesting how after using a pretty basic autoresponder and promoting it as most people out there do not really know how to test, track, read split test results and all, I have added an additional one with more functionality and it is a nice change to see how advanced the tools for email marketing have come and will most likely continue to go in the future.
After that, I got tired of searching for tiny or hidden or two step unsubscribe buttons, and began labeling every unwanted subscription email as spam so that Yahoo/Google/Microsoft could both erase them from my inbox, and charge the spam to said newsletters.
Scrolling down a long message or multiple images on a mobile device is frustrating, and chances are your customers will lose interest if your main point is buried a few paragraphs in. To that end, keep your content concise, and be sure your email provider optimizes its design for mobile users.
In the past, this has been challenging as their marketing automation has allowed them to be able to finally power revenue generating campaigns that directly impact their bottom line by sending the right message, to the right person, at the right time and all at scale.
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The diverse array of companies involved in email marketing ensures that no one party can make changes that are going to have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building a great email list it’s an asset you will own and be able to leverage without the threat of someone limiting its effectiveness.