17 B2B Email Marketing Examples (Includes Free PDF)
Email marketing is one of the simplest, cost-effective and efficient way of increasing ROI, when carried-out strategically. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria.
Divided into 12 sections that cover key email marketing components such as list building, personalization, scheduling, deliverability, and reporting, the information in this document provides you with best practices for every step of your campaign, from pre-planning through results measurement.
Since a lot of people are now using mobile devices to check their email (many times instead of or at least more often than they’re checking on their computer), the way emails are displayed is a little bit different than it used to be. Now, in addition to showing the sender and subject line, the first few lines of message text (generally 100 characters or so) are also shown in a lot of mobile email clients.
With a platform like GetResponse or MailChimp you can get everything from basic functions to super duper intricate analytics, and shopping cart amalgamation, whereas smaller and more dedicated tools like ARP or 1CS can be your best bet for smaller projects.
So, despite spending most of their time actually making their products, tending to their herd of goats, and somehow managing to run an eight-child household (seriously, bravo), Jim and PJ also manage to operate highly successful email marketing campaigns that offer their customers genuine value while keeping things simple – all without a formal marketing department in sight.
But beware the difference between an email address obtained as the result of an enquiry from your website that asks ‘where’s the nearest store to Tetbury?’ (no interest in a product) and one obtained because an individual asks ‘is there a store near Tetbury where I can buy a new toner cartridge for my printer?’ (interest in a product).
User-friendly interfaceEasy-to-use HTML editor takes you through email marketing campaigns with an intuitive step-by-step approach; set up an email marketing campaign in minutes, and deliver multiple email marketing messages to multiple lists with just a few clicks!.
Jaynix is a responsive email template with the inclusion of an online template editing platform that will allow you to be in full control over the look of the email templates that you are pushing out, don’t make one just for yourself — create as many templates you want for your friends too!