Email Marketing Best Practices For 2017
Email is perfect for keeping your brand top of mind and staying connected with those who make a purchase, read your blog or meet you in person. Thanks for sharing – these could be of tremendous help to small business enterprises who have long realized the importance of email marketing but have just started to put it to use – as the marketing effort goes easier with such freely available customize-able email templates.
It should go without saying that you shouldn’t email more often than you indicated you would when recipients opted into your list but beyond that if you haven’t set any boundaries I would say email as often as you have something to say and use open rates, click through rates, conversion rates and, to a lesser extent, unsubscribe rates as an indication of the frequency at which you’re trying your recipients patience.
The Email Marketing module has a Bounced tab where you can view all of the email addresses that the system tried unsuccessfully to deliver email to. This tab shows you how many unsuccessful attempts there have been for each address, and sometimes provides an error code to indicate why the email was not delivered.
Today users are connected to email through smartphones, tablets, desktops, that include a wide range of different devices.. The way one person views an email isn’t the same way another person does, so to ensure that accessibility isn’t jeopardized for any users- a responsive design email is typically the best solution.
Once you learn the essential elements needed to create a high-quality newsletter and how to write distinct real estate newsletter content , sign up or download a free template from one of these helpful platforms to start crafting engaging newsletters for your audience.
For Email Deliverability, you should look at what kind of spam checker your email marketing service has, whether it’s Spam Assassin, which will automatically test words and phrases that usually get flagged in spam filters, or an actual person who will approve your email before it is sent out.
We know that it’s tempting to send a harder sales email that trends against some of our advice for staying out of the spam folder, but it only takes one email that looks like its high spam to keep you out of the inbox for weeks, months or years afterwards.
Size: Like the templates of your emails themselves, your email images should be fixed at 600px or less to ensure your recipients view your email how you designed it. Image height doesn’t matter as much as width, because email responsiveness solely relies on width as it scales; although, it’s still important to take image height into consideration.
With complex designs you may need to compromise and accept that your layout will not be pixel perfect in every single email client- instead concentrate on making sure your content is readable (with images on or off) and that your key messages and links are coming across in the email.