What Is Responsive Email Design?
Use this link to access my latest Live online training where I show you how to grow your email list using the power of social media and Facebook. As such, email marketing software is no longer just a batch and blast system that allows marketers to push out their message to the masses: it has evolved to include advanced automation rules, integrations with blogs, mobile devices, and social media, allowing you to not only reach customers through their inbox, but also through the variety of other channels that they frequent in 2014.
And because so many of us are so very touchy about being characterized as spammers (or just feel bad about bothering” our subscribers) even using a word that leans toward sounding like spam bothers us. Remember that there are always two definitions of spam.
Mobile and tablet users can no longer be ignored by email marketers, because the number of smartphone users is increasing every day, and more people now check their emails on their phones as compared to desktop computers ( Adestra ). If you ignore the mobile segment, you’re potentially losing many customers.
If your business intends to engage potential customers and reach out to them through the use of email, it is important to understand some key metrics that you will encounter throughout your engagement process such as Reach, Engagement and Conversion in order to have a better picture of the performance of your Email Marketing activities.
In addition to the reporting dashboard, our clients also receive a Match-Back Report, which compares the database of contacts included in a recent Targeted Email campaign to an advertiser’s submitted contact database in order to identify customers who made purchases, became a lead or took another desired action after receiving a campaign’s email(s).
Click rates are calculated out of only the people who opened the email to begin with, meaning those who saw it in their inbox during their busy day and felt like it may be of value to open it. Now that your email has the floor,” it needs to make its case convincingly and encourage a click on the call-to-action, whatever that may be.
I made a timeline of emails sent over the last six months, adjusted their height on the wall according to each email’s open rate, wrote out each subject line, labeled key metrics and trends with Post-its and whiteboard markers, and – here’s the important part – pulled together a small group of Emma staffers to soak it all in and make some insights.
The best way to make your email marketing efforts effective is to give clients what they want, when they want it. Email subscription services offer analytics so you can see the most popular content, open rates, how clients are reading your emails and which days are the most popular.