Email Marketing Best Practices 2015

B2B Email Marketing Best Practices

Find the Email Service Provider that offers the email marketing software and email services you are looking for. Nearly everyone knows the basic parts of an email: The From” information such as name and email address, the subject line and the body, but there is also hidden information in the email that your email service provider (ESP) takes care of for you — the header Email headers are comprised of information regarding routing, authentication such as SPF/DKIM/DMARC keys , unique identifiers, unsubscribe messages and sometimes more depending on the mailer.

Anonymous mail sender: With Anonymous email sender it is conceivable to send messages without uncovering the email address or any data about the person One can convey all the more openly and doesn’st need to stress that it may cause problems for him/her.

I don’t have to quote statistics on how many people read emails on their mobile device Almost all of us do it. But there’s nothing worse than clicking to read an interesting story and finding you have to expand the image in your phone, and scroll from side to side to get the gist of it. There are so many great email tools available there really is no excuse for your emails to not be mobile-friendly.

The results are based on a fairly impressive database of around 1.6bn tested subject lines, which means they must be fairly reliable, and on the free account you get six free database searches per month and access to all the same features as the paid accounts.

You’re probably asking yourself, within 24 hours of what?” Lindsay Kolowich says that, You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on.” It is important to show readers that you are paying attention to them and what their wants and needs are.

Of course, we recommend that email marketing be an important part of your marketing mix – not the only ingredient in it. However, as you can see, if you’re not incorporating email into your marketing plan, then you’re missing out on a number of benefits that can improve your overall sales and user engagement for a very low overhead cost and, in many cases, a very limited amount of time and effort.

And while there are plenty of options out there, I have just one recommendation: AWeber I have been an AWeber user from the very start and have never regretted it. I have used many of the alternatives (including arguably its biggest competitor, MailChimp) and in my opinion it stands head and shoulder above them all.

While you can focus on a certain group of users, ideally, you should be optimizing your email campaigns for your entire audience—which means whatever device they are checking their mail on. Litmus is a great tool that allows you to see how your email would render on multiple devices and platforms before you send it. Give it a look through before you launch any email campaign.

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