FireDrum Email Marketing Best Practices
Email Marketing is more than the communication that winds up in somebody’s inbox. Rather than baiting customers with subject lines like Big discount inside!” try more tangible incentives , such as Free shipping on orders of $50 or more” or $10 Amazon Gift Card with this eBook Download.” If the customer knows what they stand to gain by opening and engaging with your email, they’re much more likely to click through rather than deleting it unread.
At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.
If you want to go down the free route, I would go with MailChimp Although if you find things are growing fast, head on over and get a tool you can grow into like Active Campaign Not only does it do all the emailing stuff, but it also allows you to add marketing automation – something you will thank me for later.
They describe it as the place for email designers and marketers to learn, grow and educate each other about everything email.” Brands’ online communities are often rabbit holes of unanswered questions and less-than-helpful meanderings, but Litmus is different.
According to the Direct Marketing Association , when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66 percent), which beats other forms of marketing like social media, direct mail and more.