There’s nothing worse than launching an email marketing campaign only to be greeted with abysmal open rates and a click-through rate (CTR) that leaves you wondering if your software is giving you faulty numbers. Of course in order to improve results, ideally opt-in email advertisements will need to be more personal and relevant to the consumer than untargeted advertisements because there has been prior engagement with the consumer and some personal details are already available.
By strategically designing advertisements, websites, Landing Pages, and email communications in coordination with profiling tools such as those incorporated into ONTRAPORT Tracking, it’s possible to learn a vast amount about specific prospects, the quality of your lead sources, and much more.
Each HTML email template is already completely laid out with sample text (which you’ll edit in step 3). If you want to edit the look of the emails, that’s no problem, but you should be comfortable with image editing software like Photoshop, and have some familiarity with HTML.
Spend time early on developing your style – hopefully you will already have done this through the design of your ecommerce site and the decisions you have already made simply need to filter through to your email templates, so when an email pings into a customer’s inbox they will recognise you at once.
With billions of emails sent each year, you’ve got to find a way to maximize the efficiency of your email messaging and stand out from the crowd across all your campaigns and product areas. If you work off a list of more than 50-thousand subscribers and your online business runs into six figures or more, this probably is just what you’re looking for. Great flexibility: Email marketing can work for pretty much any kind of business.
You can streamline your marketing process with triggered personalized emails based on user engagement such as clicks, opens and purchase history. The more relevant the information is to the reader, the more likely the reader will click through the email.