Complete Email Service Provider List
While you can use OptinMonster to easily get more email subscribers, the actual email delivery part comes down to your email marketing service provider. Led by Chris Bondhus, senior director of demand generation for Brightcove, this roundtable featured Ardath Albee, B2B marketing strategist with Marketing Interactions and author of Digital Relevance; Carla Johnson, president of Type A Communications and co-author of Experiences, the 7th Era of Marketing; Skyler Moss, director of digital marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, Autodesk.
While you may be tempted to send a generic email to all of your subscribers, you’ll be interested to know that emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.
Before executing any campaign, its objectives and targets need to be pre-determined in order to get the maximum out of it. A general email marketing campaign can have two basic objectives i.e. to strengthen customer loyalty and ongoing relationships and to drive direct response of the customers.
Nice list.Thanks for better results there must be a better strategy to implement,the one currently I know is Hybrid Email Marketing”.It is a technique in which we use multiple SMTP’s servers for email marketing which brings more productivity and betterment.
If you are going to let third parties advertise in your emails, you should obtain the consent of any individual subscribers on your emailing list before you do so. Without it, your emails might be construed as unsolicited direct marketing emails from your advertisers to your subscribers.
For instance, if your subscriber has liked and searched for something related to his favourite movie, and if you send a newsletter with a subject line which has a reference to his favourite character this show, he is sure to get curious enough to open it.
Nowadays, most of the talk is about spam, how e-mail marketing can hurt your business, and why click-through rates are a fraction of what they used to be. Yet there are still companies that, despite all the pitfalls, manage to generate high profits every year using e-mail marketing.
Now that you have a basic understanding of your own archetype and a few helpful tips on how to play to your strengths, the logical next step is to have your entire team sign up to complete the communication exercise, and gain access to the full toolkit that will help you communicate more effectively.