Email Marketing Template Pack App For Adobe Business Catalyst
Does your B2B organization use email marketing to reach potential clients, leads, or customers? Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.
As I usually do, I’ll give you my spin on that shortly, but let me first say what I think those B2B email marketing examples have told us. Once again, everybody has a different approach to email marketing, but Steven McDonald’s work gives us a good list of use cases of emails.
Before you hit the send button on any campaign make sure you’ve tested your design in a reasonable sample of email clients (Outlook, Apple Mail, Lotus Notes for B2B) and webmail services (take a sample of your email list and look for the common one’s being used- probably hotmail, gmail and Yahoo).
After they launched an innovative and mind blowing wrist watch, which allows the user to monitor their surfing, register their top speed and distance, and easily synchronise data with it for easy access, Rip Curl thought it wise to leverage email marketing.
Email marketing yields an average 4300% return on investment for businesses in the US, according to the Direct Marketing Association It also has the highest conversion rate at 66% when compared to other marketing channels, including search and social.
So go beyond personalizing your subject line and salutation: think of studying the best time to send your emails, when is more likely for your customer to actually open it. Create segmented lists based on different interests, invest in defining your personas to be sure what kind of content your contacts like the most.