Five Email Marketing Best Practices

10 Website Design And Email Marketing Best Practices For Nonprofits

Create, schedule and send mass email marketing campaigns online for free forever! There are several ways advisors can encourage readers to sign up for their email list: you can add a sign-up box on your website, include email on new account forms, promote the benefits in blog posts and share newsletter information on your social media channels.

And it’s not just about content- personalized subject lines are also 22.2% more likely to be opened via Salesforce If it’s at all possible to cater your emails to a specific consumer or create personalized content/subject lines, you should take advantage of that and enjoy increased CTR and conversion rates.

I’d also choose SlideShare presentations because they’re fun to create, they’re an easy way to repurpose content plus they’ve provided an excellent way to gain email subscribers for me-I don’t use the SlideShare lead generation tool, but add a call to action and a link to my landing page to encourage people to join my free snackable writing course.

In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense to send attractive, professional, and compelling ads to a smaller group of recipients that might actually be interested in receiving such messages.

You can take advantage of basic features, such as responsive templates, sign-up forms and A/B testing, but you miss out on advanced features, like full A/B testing features and tracking tools to help you learn which of your subscribers are opening your emails and clicking on the links.

Litmus is a known brand for those who enjoy testing and analyzing the performance of their email marketing campaigns, and it only makes sense that the Litmus team would try and give back to the community by offering some freebies, and as it happens those freebies have fallen under the category of responsive email marketing templates.

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