Cutting Edge Technology That’s Aiding Digital Marketing
Emailing to a list is considered the best way to get fast results in any marketing campaign. By now you have a solid marketing plan , an integrated email strategy , a growing email list , and have launched your first email newsletter At this point, many marketers will revert back to sit back and relax” mode, expecting a high conversion rate on the first email.
SocketLabs is a proud member and sponsor of the Email Experience Council, a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.
Zoho Campaigns is integrated with in-house services like Zoho CRM, Zoho Survey, Zoho Forms, Zoho Creator, Zoho Docs & Zoho Sites, and other services like Facebook, Twitter, LinkedIn, Eventbrite, Shopify, SurveyMonkey, WordPress, Google Analytics, Google Apps etc.
Not only does this pricing model strengthen our classic vision of email marketing, it also affirms an isolation of the channel email, a unilateral focus on the email campaigns and too limited a vision on the return thereof whereby tactical metrics are overemphasized.
The second tactic is to send members of your email list a series of emails, commonly referred to as a ‘drip campaign.’ Written and designed ahead of time, these emails automatically send over a period of time with the intention of nurturing and nudging the recipient towards a purchasing action.
This will allow you to email them with follow up emails and other promotions they may be interested in. An ethical bribe” or a free gift” are among a few of the best ways to convert a prospect into a member of your autoresponder series.” In exchange for the prospect providing you with their name and email address, you can provide the prospect with a free e-book, a 7 day e-course or even a free audio or video.