Customize Your Email Marketing With Fresh Email Templates
Emails are one of the greatest tools we have as marketers, but Email Marketing Best Practices are constantly evolving. As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers Kissmetrics uses email marketing as one of the ways to promote a webinar, which makes it easy for subscribers’ to learn about upcoming events and schedule the time to attend.
Opting for a fully responsive email template will mean you are covered across a range of different devices, with the font type, image size and layout of the email all subject to change depending on the device it is being viewed on. The subject line and brevity of the email should also be adapted to aid cross-device compatibility, two factors that we will explore later.
According to Informz , in 2015 over 36% of mobile subscribers used iPhones or iPads to read email and 34% of subscribers only used mobile devices to read emails.” Mobile use statistics are only increasing, so you are at a significant disadvantage if you don’t cater your emails to a mobile device as well as a desktop.
SuccessByEmail offers a huge list of features including sending SMS text messages to your subscribers, specifying what timezone you want to use when sending out anewsletter, and exporting your subscriber list to Excel (CSV) for back up. Prices start at $25.
If you want the absolute simplest way to send emails to your contacts, and you don’t have more than 5,000 people that need to receive your emails, you can’t get any simpler than Tinyletter An insanely simple email newsletter app now run by MailChimp, Tinyletter has no templates, no integrations with other apps, and almost no features—that’s why it’s the only app on this list that doesn’t integrate with Zapier.
There’s also the peek and pop” feature in iOS 9 and iPhone 6S, which allows email subscribers to peek at the content of the email from the pre-header section itself without even opening it. This features comes with its own limitations: Even though consumers are not really opening the emails, they will be counted as opened emails.
Thankfully, there are some great examples of email best practice out there which we can draw on to help us write more engaging and profitable B2C and B2B email marketing campaigns If you’re interested in seeing some examples, then keep reading, if you’d like to compare agency quotes and services to create your own, then just complete the form at the top of this form.
Instead of relying on outbound marketing methods of buying ads, buying email lists, and aggressively pushing audiences into become leads, inbound marketing is the practice of attracting users through quality content that pulls people toward your company and product naturally.
To stop undeliverable emails from wasting your server’s resources and to avoid risking harm to your reputation, you should invalidate bad emails, either one at a time by clicking the Invalidate links, or all at once with the red Invalidate All” button.