FireDrum Email Marketing Best Practices
Email Marketing is more than the communication that winds up in somebody’s inbox. Rather than baiting customers with subject lines like Big discount inside!” try more tangible incentives , such as Free shipping on orders of $50 or more” or $10 Amazon Gift Card with this eBook Download.” If the customer knows what they stand to gain by opening and engaging with your email, they’re much more likely to click through rather than deleting it unread.
At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.
If you want to go down the free route, I would go with MailChimp Although if you find things are growing fast, head on over and get a tool you can grow into like Active Campaign Not only does it do all the emailing stuff, but it also allows you to add marketing automation – something you will thank me for later.
They describe it as the place for email designers and marketers to learn, grow and educate each other about everything email.” Brands’ online communities are often rabbit holes of unanswered questions and less-than-helpful meanderings, but Litmus is different.
According to the Direct Marketing Association , when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66 percent), which beats other forms of marketing like social media, direct mail and more.
Top 25 Free Responsive HTML Email Templates 2016
Our multi-channel, digital marketing services increase ROI and response rates and generate leads. Although marketers are now beginning to understand that creating and sending personalized, relevant messages to a carefully curated email list is best practice, doing it manually through countless Excel files just won’t cut it. It’s an impractical, time consuming process.
The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most.
The small layout patterns are built with HTML, and by no means are meant to serve as an end-result for your email needs, Cerberus developers encourage you to play with the HTML code to make your own adjustments based on what you expect your end result to look like — the framework is merely a bridge to help you create responsive emails on the go.
Rather than allowing every single email you send to be broadcasted to your entire email list, segmentation allows you to send each email only to those subscribers who you think will be the most interested in the content, thus resulting in higher conversions.
Removal (or sunsetting) rates can vary based on your industry, but a standard best practice is to first segment out your recipients who have had consistently low engagement rates and then send them a winback” email asking them if they’re still interested in receiving your email.
Unlocking The Full Potential Of B2B Email Marketing
A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind. An autoresponder is a sequence of emails that are automatically sent to a specific segment of people on your email list, triggered by a specific event, such as joining your list, browsing behavior, cart abandonment, downloading a PDF, or buying a product.
Another great way to make sure your customers and prospects are getting the most out of your email messages is to include a permission reminder — adding a note near the beginning about why they are receiving emails from you (bonus points for including an unsubscribe link that’s easy to find near the top!).
Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.
Now that you have your contacts segmented and designed your call to action, the 3rd and final step is to create an email marketing campaign where you provide targeted and very relevant content to your connections through a series of emails prior to promoting your call to action.
If you have a single email newsletter as in the Toptable example, testing is more complex than these examples suggest since there are a range of different types of emails such as enewsletters, promotional offer emails and also individually tailored event-triggered emails.
Email Campaign Best Practices
Get connected to customers who have shown interest in the products or services you offer. If your business has no upside holiday sales potential whatsoever, you could consider dialing back your email frequency during the last two months of the year, or re-allocating resources toward an enhanced program with higher frequency at other times of the year.
Part of your email marketing strategy should be the inclusion of mobile device display, and this can be done in 3 ways ranging from changing the HTML email presentation to become more device friendly right through to what we know as responsive email design, each having their own merits, but all coming with huge benefits – increased visibility and engagement.
If you’re like 39% of marketers out there, you likely don’t have a strategy for mobile email, according to the 2016 Email Marketing Industry Census There are already a ton of helpful tips on how to make your HTML email responsive , but if you’re using a software such as Mailchimp , Constant Contact , GetResponse , or any of the other user-friendly non-HTML email design software , you’ll want to be sure that you’re testing the emails on a phone and on a computer.
With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list.
You cannot amass a list of random email addresses and enter them into an auto-responder list like GetResponse or HubSpot because not only is this against most auto-responders’ terms of service, but individuals who do not choose to opt into the e-mail list can claim spamming, and that is actually illegal.