50 Epic Email Marketing Best Practice Tips, Stats, Blog Posts And More
Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. My favorite email platforms are Mailchimp when you’re first getting started building your list they have a great free plan and ConvertKit once you’ve got your incentives and funnels dialed in. Convert Kit really puts your list building on beast mode.
Our reliable and guaranteed integrations to leading eCommerce, marketing and analytics platforms means that you can build a practice around the 9 Pillars of Retention Automation, and know that it will work, regardless of what combination of platforms is in play.
If it’s a 1-day offer, sending things in the early morning hours is unavoidable – and your subject line should be as urgent as can be. It’s fine to send an email advertising an event that’s only starting in 48 hours, but it should be constructed in a way that emphasizes that and gives readers a clear option on what they can do about it now.
In its reporting after every campaign, MailChimp rates subscribers on their actions and translates it into a 5-star review of their quality: New subscribers start out with 2-star ratings and can drop down to 1-star ratings by unsubscribing and re-subscribing or going dormant.
Last, but not least (and this summary is not exhaustive), we should mention the focus on data-driven marketing (also predictive analytics), ongoing personalization and optimization efforts/possibilities to improve email marketing, the growing role of mobile/responsive and the view of email marketing in the connected customer’s journey and lifecycle.
GetResponse Pro also has a great landing page creator and helpful tools (like email previews across 15-plus clients) — things we didn’t even know to appreciate until we realized most other services upsell you (or require you to pay for a third-party service) for the exact same stuff.
You need to use it and make the most of it. By micromanaging your data (by micromanaging I mean literally using every bit of it) you are able to build your email specifically for the segments you have created, and avoid looking like another ‘Batch & Blast’ piece of marketing.