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10 Ways to Boost Your Email Marketing Engagement

Reviewing the performance of your emails (like open rates and click-throughs) can tell you a lot about your subscribers and the type of content that interests them. But if your open rates aren’t as high as they once were, or you’ve noticed a spike in unsubscribes, it’s easy to understand why you might ask yourself, “Why aren’t people engaging with my emails?!”

While email marketing is one of the most effective tools you can use to build relationships with your community and grow your business, there’s a science to keeping subscribers engaged with the messages you send them.

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To help you do so, let’s take a look at the top 10 ways to fuel subscriber engagement.

1. Set expectations before people subscribe to your email list.

To set a good foundation for your emails (and help your engagement rates start off on the right foot), you’ll want to make sure subscribers know what they’re signing up for before they give you their email address.

Whether it’s a monthly newsletter, weekly do-it-yourself tips or seasonal exclusive offers, being upfront about the kind of emails readers will receive helps attract the right people to your list. Plus, it sets expectations as to what you’ll be sending them – as a result, there shouldn’t be any unwanted surprises.

On the following sign up form, the apparel company Tailor Stitch clearly explains the kind of offers readers get in each email, when they can expect them, and the benefit that comes with subscribing:


By including this information in the sign up form, Tailor Stitch does a great job of setting expectations for those who subscribe to their email list.

As you set expectations in your sign up form, however, do note that it’s just as important that the content in your email lives up to the promise you made. Why? Because your emails are more likely to be marked as spam if you say you’ll send one thing and deliver another.

Managing subscribers’ expectations is critical to your campaign’s success, so be specific about the content of your emails from the get-go.

2. Engage subscribers with emails they’ll love.

Not sure what types of emails to send to your subscribers? While the sky’s the limit, there are some standard emails that can easily become the foundation for any strategy:


  • Newsletters. Whether you choose to send on a weekly, bi-weekly or monthly basis, you can use this email to convey all kinds of updates, such as upcoming events, industry news, recent blog posts, new ways to use your product or service and more.
  • Product releases and updates. Whenever you update a product or create something brand new, it’s worth announcing to your subscribers. Your email should get your audience excited about it, so be sure to communicate why it’s great, any problem(s) it solves, how people can purchase it, and when it will be available.
  • Limited-time sales and promotions. If you have a product or service to sell, be sure to offer regular promotions and discounts to incentivize people on your list to become customers. To do so effectively, provide a clear timeframe for the promotion, what they’ll get if they act now, and a call-to-action to sign up or make a purchase.

3. Spend extra time crafting a subject line.


Your email could contain the best content ever, but no one will read it if your subject line is weak.

A strong subject line immediately grabs your subscriber’s attention and entices them to open your email. Since many people skim through their inboxes, it’s best to keep your subject line short and catchy; Litmus suggests creating subject lines that are no longer than 50 characters.

With modern inboxes overflowing with promotions, work emails and personal messages, your subject line needs to stand out. Fortunately, there are a several types of subject lines you can use to catch your subscriber’s attention.

Adding a special offer, asking a question, or emphasizing a sense of urgency, for example, can all be effective ways to create a compelling subject line.

Just take a look at this example of a promotional email from our friends at Social Media Examiner:


Here they’ve implemented two best practices for engaging subject lines: including a discount and creating a sense of urgency by referencing the end date for the promotion. They also do a great job using personalization to address me by name!

4. Provide social links.

Allowing your subscribers to share the content in your email can have a big impact on subscriber engagement. In fact, emails that include social sharing links have a 158 percent higher click through rate than those that don’t.

And best of all? It’s super simple to set up. All you have to do is include social icons with links to your content so people can share it to their social channels. When you do, it can help you get even more eyes on your content, and potentially more subscribers on your email list.

To get the best results, make this step as simple as possible. These buttons should be highly visible and easy for your subscriber to click on. If it’s not the main action you want your subscribers to take, however, adding it to the footer of your email will work as well, like in this example from our blog email newsletter below:


5. Make your email visually appealing.

An email’s design should work together with the copy to delight your subscribers and help convey the message you want to get across. While you don’t have to be the next Rembrandt to create an effective design, you do need to think carefully about your email’s color scheme, layout and the images or videos you include.

To craft a visually engaging email, the copy and design should complement one another. Opt for a clean, intuitive layout that draws attention to your call-to-action (CTA). Make sure it looks great on all devices and screen sizes, and refrain from using too many graphics or pictures.

Let’s look at this email from Uber, which uses a cityscape graphic and short, skimmable copy to draw your eye to its CTA:


By putting white space between the graphic and copy, limiting its color scheme to three shades and building content around the CTA, Uber crafts an email that’s effective and visually appealing. (Plus, who doesn’t love a free ride from Uber?)

Even if you’re not a designer, that’s okay, too. To simplify the process of creating a visually stunning email, try using a pre-made mobile-responsive email template. This way, you get the email design you want without the hassle of hiring a professional or attempting to create one yourself.

6. Personalize your automated email campaigns.

Including a subscriber’s name in an email can make the message feel personal, but building a lasting connection with them requires more work. Personalizing emails according to your audience’s interests, location, activity or occupation can help you engage with them more effectively.

Personalization is the future of marketing; 94 percent of businesses believe it’s critical to their current and future success, according to Econsultancy and Monetate. Fortunately, you can start reaping the benefits of personalization by setting up an automated email campaign.

When you do, you can create a series of autoresponder emails based on specific actions your subscribers take or interests they select in your sign up form.

A professional photography blogger who has multiple email courses, for example, might write content that covers a lot of different aspects of photography. If they wanted to send targeted content to subscribers based on what they were most interested in, they could add custom fields to their sign up form and ask them to choose what they want to learn more about.

The blogger could then create automated email campaigns to trigger based on what people select in the sign up form. Or, he could send broadcast emails based on their interests. In this way, she’s able to send targeted relevant content to those who want it most.

7. Segment subscribers and send targeted messages.

When you segment your email list, you can divide subscribers into groups of like-minded people based on past purchases, geographic location, age, occupation, interests and more. When you do, it can increase the likelihood that they’ll open your messages and click your calls-to-action.

After segmenting, think about the content your subscribers want and use it to craft your next email. Send messages that answer your customers’ questions and address their pain points. The more targeted the content, the more attention it receives, which can increase your engagement and revenue over time.

In the email below, the home goods catalogue retailer Domestications used a voting system to gauge what customers were interested in:


The message lets subscribers choose items they would prefer to see on sale. When readers clicked through, they were directed to the sales page for that product. With the results from the voting system, Domestications could segment subscribers based on the products they chose.

8. Write an irresistible call-to-action.

After subscribers have read your email, do you want them to follow you on Twitter, sign up for a webinar or purchase your product? Whatever the goal is for your email, be sure to identify it before you start writing. Make that objective your call-to-action (CTA), and craft the content of your message around that purpose.

Your CTA should offer something of value to your subscriber — whether it’s an ebook download, a how-to guide, or a discount on your product or service. It should visually stand out and be easy to follow, so make sure you remove any content, images, or links that could distract your reader.

9. Experiment with the frequency and timing of your emails.

Depending on your target audience and the content they prefer, the frequency and timing of your messages could vary greatly.

For most businesses, a weekly email newsletter is a great place to start. Eventually, you can increase the frequency of your emails to promote your product, share content or break your newsletter into smaller chunks. There’s no magic number for how many emails to send, but you can always vary the send time to determine what’s best for your business. Or, ask your subscribers what cadence they prefer.

We also recommend experimenting with time frames to figure out when your audience is most likely to read your email. For example, if business people are your target audience, you may get the best results if you email them during work hours. However, some people only have time to check their emails during lunch or when they first wake up. You can use analytics to determine when people are most likely to open your emails and plan your campaign accordingly.

10. Track your results.

Once you’ve implemented these tactics, check your analytics to see what’s working and what’s not. With this insight, you can look for areas where you can fine tune your email marketing campaign for the best results.

To do so, you’ll want to look at your open rates, click-through rates, unsubscribes, traffic to your site and more.

If the idea of combing through data and using that to tweak your campaign sounds intimidating, no need to worry; understanding your email performance is easier than you think.

If your open rates are low, for example, that might have been the result of an uninteresting subject line. In this case, you can change your approach to writing subject lines (maybe using one of the tips mentioned above), and see if your open rates increase as a result.

Or if you find your click-through rates are high, that means you’re doing something right with your call-to-action. So to continue that success, you’ll want to replicate this in future emails.

Happy subscribers, happy life

If customers don’t respond to your emails like they once did, a few simple tweaks to your campaign can boost engagement and deliver the results you want. These ten email marketing tactics can send engagement through the roof, so be sure to test them out when crafting your next message.

What steps do you plan on taking to boost subscriber engagement? Tell us about it in the comments below!

For more tips on what to write in your emails, be sure to sign up for our free email course, What to Write in Your Emails! inbox blueprint 2.0 reviews

19 Ways Ecommerce and Internet Marketing are Cooler than Michael Jordan

Weebly launched in 2007, at a time when businesses wanted an easy, drag-and-drop, “what you see is what you get” (WYSIWYG) approach to websites. But the space was crowded, and it found itself going up against Wix and Squarespace, as well as Tumblr, WordPress, Facebook, and services from hosting providers like GoDaddy, 1&1, and

Time seems to have been on Weebly’s side, however, as it now has 40 million entrepreneurs using its website builder and its ecommerce marketplace. Not one to rest on its laurels, however, the company is launching the fourth generation of its platform today. Weebly has not only evolved its online stores to rival Shopify’s, this offering also includes an email marketing module developed in-house.

The goal, according to Weebly chief executive David Rusenko, is to let entrepreneurs focus on what they love doing instead of spending countless hours trying to figure out how to optimize their online presence.

Making online sites more intelligent

While websites may not be the most disruptive technology to come out of Silicon Valley, entrepreneurs outside the tech bubble are increasingly enamored of its potential. It’s easy to think that businesses are moving toward social networks like Facebook, Google, and Twitter, or publishing platforms such as Tumblr and WordPress, but Rusenko calls some of those “trends that have come and gone.” Websites offer a place on the internet that entrepreneurs can call their own and give them complete access to their data — no “walled gardens.”

Weebly said that the average small business uses four different online platforms every day. And setting up a website requires more effort today, with business owners needing to set up a responsive ecommerce store and master social media, marketing, and search engine optimization. They also need to integrate accounting software and figure out shipping and taxes. This can be overwhelming. “People were spending more time figuring out technology than their own business,” Rusenko explained.

Weebly 4

This is where Weebly 4 comes in, as it promises to give entrepreneurs the necessary tools to “start, grow, and succeed online.” From initially helping businesses plant their flag on a little online plot, to enabling transactions for goods and services, Weebly has created a revenue-generating foundation. However, the next step is to provide tools that will bring in traffic and customers, which is where Weebly’s email marketing and intelligence offering comes into play.

Using a homegrown email marketing product powered by its Promote offering, Weebly is giving customers the capabilities of MailChimp with the customization controls they’ve come to expect when editing a website. Triggered emails include the basics, such as abandoned cart messages and confirmation of orders received, gift cards sent, and items cancelled. The product also includes smart grouping, which is essentially targeting emails to specific demographics, like customers who haven’t purchased anything in the last 30 days.

Weebly's fourth-generation platform features analytics around sent emails.

Above: Weebly’s fourth-generation platform features analytics around sent emails.

Image Credit: Weebly

And Weebly’s intelligence algorithm — not to be confused with artificial intelligence — will also make recommendations about emails that entrepreneurs should send. These might include automated campaigns in which monthly communications are mailed to frequent customers, emails delivered on customers’ birthdays, or messages in response to a change in the business’ Net Promoter Score (NPS). For coupons or sales, Weebly’s system will display a prompt asking if you’d like to send an email to customers notifying them of the promotion.

Rusenko assures businesses that the system, which was developed in-house, is in compliance with all regulations, including CAN-SPAM and best practices, and that the company has worked with Internet Service Providers to whitelist its domain.

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Full funnel analytics are part of the program, so you’ll know which emails have been opened, bounced, converted to sales, and more.

Example of a smart email powered through Weebly 4.

Above: Example of a smart email powered through Weebly 4.

Image Credit: Weebly

A more robust ecommerce solution

Beyond email marketing, Weebly has revamped its ecommerce product with features that’ll bring it on par with Shopify and other marketplace solutions. And Weebly now provides greater control around customizing the storefront experience. Without needing a developer, entrepreneurs can easily add products, categories, and other details with a drag-and-drop process, all in real time. Previously, Weebly’s ecommerce service was limited to static designs and minor customization capabilities.

Administrators are also able to create gift cards, shipping, and labels, and to automate the delivery mechanism. By using the business’s UPS, DHL, FedEx, and U.S. Postal Service accounts, entrepreneurs can set up a shipping engine to provide accurate rates during the checkout process. “It’s great for small businesses to have this,” Rusenko said.

Weebly Real Time Shipping

As anyone who’s done it knows, setting up shop online can be complicated, especially when dealing with multiple locations, currencies, shipping, and taxes. All of these make it very difficult to scale businesses, but Weebly believes it has found something that works. What makes it more meaningful for entrepreneurs is that everything is managed under one platform.

Integrated dashboard

One of the final major updates is an enhanced dashboard that administrators have access to when logged into Weebly. If entrepreneurs want a service the company doesn’t have, they’ll likely be able to find a solution in the Weebly app store. And, unlike before, those apps are going to be more in line with whatever Weebly displays on the dashboard.

When you have one of the 200 third-party apps in Weebly’s app store installed for your site, an admin module will appear on the dashboard. It can show you statistics around how many contact form entries you have, the number of blog comments you’ve received, and more.

This is the first step in Weebly’s evolution to be more than just a website creation site, and there could be more updates down the road — such as tools centered around advertising, social media marketing, search engine optimization, and more. With the platform collecting enough data about its customers, we might also see the rise of a CRM offering that’s geared toward small- and medium-sized businesses, Weebly’s target audience.As Weebly’s success has proved, websites aren’t dead yet. Rusenko revealed that every month, 325 million people visit a site or store powered by the platform — that means half of the U.S. population visits a Weebly-enabled more

“With Weebly 4, we are helping people conquer the hurdle of getting found online and reaching new customers,” Rusenko said. “Right now, the business of running a business is a real hassle, and our ultimate goal is to make it much easier for our customers, saving them time, helping them grow and be successful, and ultimately, helping them focus more on doing what they love.”

For Maximum Benefit Marketers Must Combine Email and Social Media

Digital marketing to this have regained the stature leading the organizations with benefits who examine and evaluate their relationships with other clients and customers. Given below are the seven strategies every direct marketing organization should know and do in order to get instant results.

Focussing on what is important: The biggest problem faced by the marketers today is focussing on putting urgent fires rather than something that is really important for a business today – Says Sullivan. He further suggested that the leaders here plan 65 per cent of their day in detail with the other 35 per cent to handle unexpected things to come up. So if you have been reacting then you are not planning for the future. Results can be achieved only when you are about to clear about what matters the most.

Advertisement must change behaviour not attitudes: Favourable consumer attitudes go only with the part of creating sales. And it is the consumer accounts actions that generally result in the ongoing interactions they have had with their clients and customers, in terms of phrases or rephrases bringing in more number of sales, profits and return of investment to the organization.

Being accessible to your customers: It’s good when you are always with your customers. Be their database and source of information through the relevant marketing channels available. They can’t tell what they need from you unless and until they know how and where they could reach you. So try and create a relationship of support and service with the customers you have been dealing with.

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The Profitable Advertising: The results of advertising is increasingly measurable, and they must be knowing how they could become accountable. Advertising here again should no longer just be a part of the good but should also turn out to become a measurable investments of profit.

Including something useful: People often think that promotional products as items are generally given away during the tradeshows or to the clients. But what about using them in the direct mail campaign. Along with your sales and marketing message include something like a pen. Those who are on the receiving end say atleast 50 per cent are likely to keep a pen and in order to do so you will continue to remain in their house in the future used or not.Bloggers Playbook Review

Communicating your goals with the entire team: Each and every team has a business goal that they generally want to achieve.Otherwise, it is generally believed that you are just bowling through a curtain and you cannot hit the target that that is given to you by the members of your organization.So if your employees here do not know the plans for the shift they would then here substitute their own plans in the team. Leaders should here regularly show how the team has been progressing towards their goals and making their team feel much more appreciated.

Building the brand experience: Customers here need to know and feel your brand as an experience that would not just satisfy their individual needs but also brings them with some benefits. The experience that they would have with your products and services should continue to become a total and ongoing immersion in satisfaction.


Suspects are not your prospects: Prospects are generally said to be the consumers who are ready to buy the products and services from you. And suspects are merrily eligible to do so. Communicating with your prospects here reduces the costs of sales and communicating with your suspects raises the cost of advertising.

Fibonacci and the Forex Market

Moving Average is defined as a technical indicator that shows the average value of a particular currency pair over a previously determined amount of time. This means, for example, that prices are averaged over 20 or 50 days, or 10 and 50 min depending on the time frame you are using at the moment of your trading activity.

As an averaged quantity, MA’s can bee seen as a smoothed representation of the current market activity and an indicator of the major trend influencing the market behavior.

This smoothing effect of the Moving Average is very helpful when the trader is looking for getting rid of the “noise” in the price fluctuations of the currency pair he is trading at the moment and a more precise emphasis in the trend direction is required.

The basic mechanics of how Moving Averages can tell you where the Forex market is moving (up or down), at the moment of your analysis is by considering two different time frame Moving Averages and plotting them on the Forex chart. It is very important that one of these MA is over a shorter time period than the other one; let’s say one will be over a 15 days period and the other over a 50 days period. Most trading station software available by a number of brokers will let you do this plotting and much more.

Once you have plotted the two Moving Averages, you will notice points of crossover where the shorter time period MA will cross above the longer time period MA indicating an upward trend in the market, or if the crossing is below the longer period MA that will be an indication of a down trend in the Forex market.

So from this simple concept you can commence to understand the basics of confirming trends when checking your Forex charts during your trading hours.
We’re focusing on technical analysis in this article with a description of some of the important indicators.

We could say, all wealthy traders use technical analysis but not all technical analysis traders are wealthy although T.A. is the most precise way of trading the Forex market. It’s also useful note that fundamentals play their part in indicating whether a price will move up or down. It gives you the edge over other traders.

Technical Analysis is so powerful because of a few reasons

1) it represents numbers. All information and its impact on the market and traders is represented in a currency’s price. 2) It helps to predict trends and the foreign exchange market is very ‘trendy’. 3) Certain chart patterns are consistent, reliable and repeat themselves. T.A. helps us to see them.

Here’s one way of putting technical analsysis into perspective (wish I had a dollar each time I said ‘technical analysis’). We all know that prices move in trends. Research has shown that those that trade ‘with the trend’ greatly improve their chances of making a profitable trade.

Trends help you become aware of the overall market direction and often rescue us from less then profitable entry points. I attended a 2 day course costing me over $2500 AUD and the biggest thing I learned from it was the need for discipline and emotional control. The content was so basic that within the next 3 or 4 articles, I would have covered all of it. So learning the ‘tools of the trade’ the technical indicators and their applications will help you to diagnose what the market is doing but even then you need to expect ups and down and trade with emotional control.

Stay with the trend, follow the price.

Find the price of the currency pair. If EUR/USD is 1.4224 and moves to 1.4180 then 1.4090 then the market is in a down trend. Concern yourself only with what the market IS doing not what it might do. Listen to the markets and the indicators will backup what they are telling you.

Moving Averages. Tell you the price at a given point of time over a defined period of intervals. They are called moving because they give you the latest price while calculating the average based on the selected time measure.

They lag the market so to give you an indication of a change in trend, use a shorter average such as a 5 or 10 day moving average. By combining a shorter term and longer term M.A. you can detect a buy signal when the shorter term crosses the longer term moving average in the upward direction. Or a sell signal if it crosses in a downward direction. For example, you could use a 5 day versus a 20 day moving average or a 40 day versus a 200 day moving average. There are simple moving averages, linearly weighted which gives more importance to the recent prices or exponentially weighted. The latter is a favourite because it considers all prices in a time period but emphasizes the importance of the most recent price changes.

MACD Based on moving averages, a MACD plots the difference between a 26 exponential moving average and a 12 day exponential moving average, with a 9 day used as a trigger line. If a MACD turns positive when the market is still plummeting it could be a strong buy signal. The converse also works.

Bollinger Bands (sounds like an elastic band) Prices tend to stay between the upper and lower bands. They widen and become more narrow depending on the volatility of the market at the time. A sell signal would be when the moving average is above the Bollinger bands and vice versa for a buy signal. Some traders use it in conjunction with RSI, MACD, CCI and Rate of Change.

Fibonacci Retracement Describe cycles found throughout nature and when applied to technical analysis can find shifts in the market trends. After a climb prices often retrace a large portion sometimes all of the original move. Support and resitance levels often occur near the Fibonacci retracement levels.