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All email marketing software promises the same stuff: modern templates, easy-to-use editors, and reporting tools to help you drive conversions. There’s no doubt that content plays an important role in email marketing but with evidence that companies who use video as part of their campaigns reported a 55% increase in click-throughs, it is very apparent that static emails are a thing of the past.

Get to know your customers and prospects, and leverage their behavior with the IBM Marketing Cloud Change the way you think about your direct email marketing strategy, and use the IBM Marketing Cloud to get more out of your digital marketing campaigns.

After I moved one of my email courses from being the typical drip email course followed by a soft product pitch to an interactive, customized email course that generates a time-limited sale tailored to the subscriber, revenue from that email course went from ~$500 a week to more than $6,000 — with no noticeable increase in opt-ins.

Without such automation, my subscribers may complete Lesson 1, skip lesson two because the email got lost and then they would complete Lesson 3. Such scenarios can be avoided with a water tight workflows that make sure that my subscribers/students do not miss any lesson.

We cannot know everyone personally and interact with them personally; advanced marketing platforms can however do that by offering a degree of personalization and value to our customers that is as personal” as it can be. The value we offer is content, information, solutions and personalized messages in function of the triggers initiated by the customer, his buying journey, his lifecycle, interaction preferences, behavior, triggers, scenarios etc.

Nearly everyone knows the basic parts of an email: The From” information such as name and email address, the subject line and the body, but there is also hidden information in the email that your email service provider (ESP) takes care of for you — the header Email headers are comprised of information regarding routing, authentication such as SPF/DKIM/DMARC keys , unique identifiers, unsubscribe messages and sometimes more depending on the mailer.

Just as simply as writing an email to your coworker, you’ll be able to set up personalized drip emails and have them sent to specific contacts based on the variables that matter to you—perhaps targeting people who’ve been on your site most recently, or those who looked at a specific page.

In a study where a leading retailer in the US targeted 925,000 email subscribers with both its regular emails and coordinated Facebook ads found that subscribers who received both were 22% more likely to make purchases than those who only received emails.

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