10 Great Email Marketing Tools To Grow Your Business
Personalisation – Improve response rates by personalising the email content – try and use more imaginative ways than just using the recipient’s first name. Following and applying one of the above trends well means you can make a huge difference in the effectiveness of your email marketing campaign. Responsive templates can be great and will also look your email awesome on the screen. Include contact details in case people want to get in touch after having their minds blown by your email. Here’s an example of a funny email that gets sent to subscribers who have been inactive for a while. But, many first-time marketers run into trouble when trying to build their email marketing list. To try and re-engage your email subscribers before you dump them from your list, you need to reach out. But it is rare that we obsess about what happens between the email click and the possible conversion. I’m not sure exactly how Postmatic works yet, but I can see it’s an interesting (perhaps devious?) way to snag more email subscribers.
Then, there’s a link to our in-depth review page for many of the apps, including an extensive look at their features, a walkthrough of how each one works, more screenshots and a full lists of their pricing plans. Marketing campaigns that took a long period of time to create and print, as well as a substantial cost to mail and distribute, can now be sent in a few minutes without additional expense. Secondly, all the common examples and training courses on email marketing are focused on selling products via email – not high value services. This free service allows you to run your email through a filter to see if there are any words that might trigger a spam flag. Opt-In (or Subscribe) – To opt-in or subscribe to an email list is to choose to receive email communications by supplying your email address to a particular company, website or individual thereby giving them permission to email you. Make sure to stay in touch, and fill me in on your email marketing success story!
Try sticking to the rule of using a merge tag in the opening field ie: Hi , and then if you feel the need then use a tag only once within the content of your email. Here are some handy tips to take into consideration when you are building your next email campaign. Content marketing is not the same as social media marketing and certainly not the same as an email marketing. Increase engagement by adding links to your social media accounts in the footer of your email.
Sendloop also make these tools easy-to-use so you can leverage the power of email marketing automation without needing to learn complex coding or technical skills. Best for: Small businesses that don’t want to spend a ton of money on marketing but that have the personnel to complete the work when needed. Drip integrates with a wide variety of tools, so you can use every tool at your disposal to build smarter email campaigns. Promote an online contest like a free giveaway, and have entrants sign up or submit with their email address.
Emma – Emma offers ready-made email templates and cool visuals, including response graphs and analytics data. Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.
Making sure that the email you put in a user’s inbox is something specific to them so that they’ll want to open it is of huge importance these days. SMS: strengthen email messaging with SMS contacts, driving traffic to websites and use geo-location technologies to encourage footfall to the high street. With its $15 per month subscription afterwards you will find that Constant Contact offers you a productive email marketing campaign that is worth the investment. Using email automation to nurture leads who aren’t yet ready to buy can help build a strong relationship and build trust even before a purchase has been made. I suggest you avoid usingÂ too many links unless the mail really needs themÂ to put the point across. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.