Our Email Marketing Strategy

B2B Email Marketing Strategy Checklist

This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. So, how can you reach email recipients with B2B email marketing?There’s still hope! Don’t be afraid to dive deep into problems and use past experiences as examples. Click above and below to see specific examples of successful data-driven campaigns that our clients use to significantly increase customer retention and revenue. Email is not only a great channel with potentially fantastic conversion rates, but also contributes to the success of other campaigns, vice versa. It’s not just mobile device use that is growing among consumers, wearables, such as smartwatches, are transforming the email marketing landscape with 9% of adults now owning one. It can surely work as a handy guide for entrepreneurs who are in the pursuit of executing email marketing campaigns for their businesses.

Automate everything — from data imports to email-marketing sends to scheduled customer reports — using an intuitive workflow to message with confidence, whether on desktop or mobile with the Marketing Cloud mobile app. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. If you want to avoid cognitive dissonance (the ultimate conversion killer), the one goal” from your email marketing should extend to your landing page.

Use a simple, personal question-and-answer style format to make sure the email is helpful. Input your subject line and see how it will look across several different email services. Call 888.449.3239 or contact us online today to speak with one of WebpageFX’s B2B experts about compelling email marketing copywriting and design solutions. Also, it provides special tools to analyze and accurately measure responses to the email campaign. It’s perfect for new businesses that are strapped for cash but still need a solid email marketing platform. There are updated entries here from two previous lists of email marketing tools with an emphasis on email marketing for small business There are also added suggestions shared by members of the small business community. Personalize these templates in a flash with fresh copy and images to ensure your brand is resonating through the design.

Let’s dive into the most comprehensive guide to email marketing on the entire internet. Up-Sell/Cross-Sell Products & Services – Create a series of messages/auto-responders that instantly follow up with appealing offers from your business. This particular send highlights how B2B brands can successfully nurture their audience with useful, relevant content. These are not ‘nice to haves’, but essentials for highly effective ecommerce marketing.

Email marketing software (also known as email marketing services, email marketing solutions and email marketing programs) uses an online interface to simplify the process of creating and sending emails to contact lists of any size. If you aren’t using a responsive design, investigate what devices the majority of your users are on, and ensure that the email is tailored to those functionalities and set up for that platform. If this store creates a cart abandonment email campaign and recovers 5% of lost sales, they’ll add $300,000 to their top line. We create a wide range of email templates and responsive templates are proving to be increasingly popular with our clients. For example, MailChimp isn’t too friendly towards affiliate marketers and some other types of content publishers. Then, you can add Sendloop’s code to your site to watch your customers, see which pages they visit, and hone your marketing strategy accordingly.

Foundation For Emails

3 Tested Email Marketing Templates You Can Use Right Now

According to a 2015 study conducted by Salesforce, 73% of marketers believe email marketing is core to their business. Using simple yes-and-no questions, Active Campaign funnels your contacts into groups based on the actions they’ve taken—like emails they’ve opened, pages they’ve visited, whether or not they’ve subscribed to your blog newsletter—and sends drip emails accordingly.

SimplyCast – SimplyCast is an email marketing platform offering custom templates (for a one-time $99 fee), email client rendering so you’re sure your campaigns won’t look like gobbled-gook to your subscribers, and even sub-accounts so you can give other users access with specific permissions.

The right email templates can help you execute various email campaigns far more efficiently, but drafting an effective template can be a major stumbling block; there are just so many variables to keep in mind, like the length of the email and avoiding a sales-like tone.

Don’t set yourself up for failure on your next email campaign—create a checklist of all the important steps you need to consider before pressing send.” These might include checking your image to text ratio , ensuring you have a text version to support your HTML email, having your copy proofread, and testing to see how your email renders on various clients and browsers.

The first sign that you’ve received a bad newsletter is that you don’t recall ever asking to receive it. Typically, this happens when a business either fails to maintain a regular email routine or uses poor form and manually adds me to their list after receiving a business card or personal email.

Additionally, the Trump campaign also continues to mail significant volume out of two borrowed” domains: and The inbox performance of Trump’s campaign emails is around 70 percent, which is 20 percent less than what eData Source considers acceptably strong.

Beyond sending basic newsletters, the best email marketing services offer custom auto-responders , which help you stay in touch with your contacts with automatically generated emails based on special occasions (such as their birthday or anniversary), welcome emails for new subscribers, or thank you emails for recent purchases.

Paid Vs Free Email Marketing

4 Email Marketing Best Practices & 4 Great Examples

It has inbuilt report module to give you detailed insight of how many emails where open/read from which email id, how many emails got bounced (due to invalid email id), how many people (email ids) choose to subscribe or unsubscribe your emails & which person (email id) actually clicked on your WEBSITE Link within your email. A few things we liked a lot about building an email in MailChimp: If you change your mind about design partway through and opt for a different template or layout, it does its best to maintain your work and apply it to the new version (with Benchmark, you start from scratch after every change).

The power of a B2B email marketing strategy is inherent within the distribution lists you build around it. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective.

One consideration you need to make is whether you should choose a ‘list-based’ system (where you add customers to individual lists based on what they’ve done or where they subscriber) or the newer breed of email providers that have a central database built around customer profiles.

There are nine mobile apps that come along with MailChimp, letting you do everything from send emails and check your stats to sending email newsletters based on pictures you snapped on your phone and signing up new contacts to your lists from a tablet.

Whether you need a single email template , help troubleshooting an existing template , complete campaign creation , or API integration assistance we have the marketing knowledge, design know how, and technical expertise to create the ideal backdrop for your company’s message or marketing copy.

To help you get started with email promotions and email marketing in WordPress, I’ve compiled a list of the best WordPress-friendly email marketing solutions ( and plugins ), which can help you keep your audience updated with what you’re doing, and hence grow your business over the long haul.

So, in that respect, it’s probably not worth worrying too much about the terms if you already have a fully developed, multi-channel marketing plan in place that helps to increase your overall brand awareness while targeting individual segments/prospects with direct response efforts once you have them in your funnel.