Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. The other consideration we are always concerned about when dealing w/ financial, insurance and other highly regulated industries is whether content marketing will get approved by your underwriting institution and will be in compliance. On the other hand Mailchimp has a far better API and beautiful templates and is extremely user-friendly after the recent update. Send based plans are ideal for organisations who only send out one to two email campaigns – such as newsletters – per month. GetResponse offers a free trial for 30 days, so you can try it and decide whether it fits your marketing style.
Setting up emails like this can be done with good lifecycle email marketing software that allows you to track your customers’ actions and trigger a series of emails to users who look at product category (cameras, for example) but do not checkout. Another example I loved came from ecommerce brand ‘’ who, apart from providing craft inspiration, also showed examples of alternative gifts for grown-ups. In 2009, The Wall Street Journal published an article claiming that email was dead. That means you should design your messages using basic HTML elements that will adapt easily to widely diverse email clients.
I’m sure some of you mightÂ disagree, but in my experience, more links (more than 5) means more chances of the email landing in spam. Lifecycle email campaigns drive customer retention and spark quality engagement with new and potential customers. Then, when it’s time to pick the contacts that’ll receive your emails, you’ll be shown every list with a simple on/off switch to pick who receives your emails. Also, check out the blog for email rendering tips that most blogs are afraid to talk about.
Once you have several campaigns under your belt, you’ll have more information to use to target your strategy. Having a dedicated IP address is good for businesses who have a high lead volume and largely depend on email marketing for conversion success. No matter how amazing your marketing instincts are, you can never know with 100% certainty what’s going to work best. Just like you did with names, try sending your subscribers emails that include their town or city in the subject line. No matter where you are or whom you need to reach, email marketing paves the way to a global approach of business promotion. Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. And Rainmaker is an all-in-one solution with numerous powerful tools built right in.
Reason being, I use WordPress and Thrive Leads has everything I need to build my list, from opt-in form builder tools, analysis and metric tools to audience and content targeting tools. Later, if you decide to change platforms, it’s relatively easy to transfer your list. In the email below, they are looking for feedback on their product, but also ask the user to connect with the founder, Chuck Blake, on LinkedIn. Newsletters: A quick way to regularly keep customers informed on any business news or upcoming promotions. In all, we provide everything to the business organizations, regarding their email marketing requirements. The easiest way to achieve this is by ensuring that any images contained in the email include links.
You can see a great example of this in action on the Flaviar website After signing up to their mailing list, if you add any item to your cart and don’t complete the purchase, you’ll soon receive an email like the one below. There are little risks, the costs are relatively low and potential for upside is big.
It’s also best to avoid exclamation points – typically subjects framed as questions work better. Now, some of you will be thinking Hey, there is no need – the recipient gets my email address”, which is true if you send your emails from XXX Newsletter” but a lot of people don’t have a special email account for your newsletter.
As a full service Digital Marketing Agency, Active Web Group offers comprehensive Email Marketing Services, blending extraordinary technical knowledge with brilliant design, engaging content and marketing expertise. Different marketing automation platforms are designed for different types of businesses. Hundreds of servers across the world and one of Europe’s largest email infrastructure platforms means that your emails are delivered with speed and reliability no matter where you are in the world and no matter how big your list is. Rebelmail is a great tool to send out interactive emails that are compatible in so many email clients. The email itself should only have the main info; always try to keep it minimal in terms of content, as most people don’t read long paragraphs.