Email Design Best Practices
Email marketing has evolved rapidly alongside the technological growth that has occurred throughout the 21st century. Due to one of our popular packages which offers a free 14 day trial of 250,000 emails and unlimited campaigns, we have seen some of the users of our email service promote their newsletters via corner pop-ups, boxes on the right and left hand side and a sticky bar at the bottom of the webpage.
We saw a need for a cost effective email marketing system that had the support and training to back it up. With constant development we have recently upgraded our system to include Drag and Drop Template Builder and a new editing interface to make it even easier to use.
As a Garden & Gun reader myself, it’s one of the few newsletters I genuinely look forward to reading, and serves as a great example of how email newsletters can make everybody happy if they’re produced to a high standard and serve an editorial purpose.
Our decision to move away from Mailchimp was primarily due to them enforcing subscribers to double opt-in (which was reducing our list size by about 15%), and the fact that we could do virtually everything we needed in GetResponse for almost half the price.
At a point when we were about to move forward with an SEO / PPC campaign, Metalfrog took a look at our site, ran a Google rankings audit, provided useful advice and suggested some short-term gains whilst we placed our marketing drive on hold.. Taking the time to talk through the technology and longer term considerations, Metalfrog has carefully studied our product, ethos and market place, commanding a reassuring understanding of our vision for the business and its market positioning.
We can see this particular email template to be of great use for bloggers, creative artists, writers and individuals who just want to get their message across, without having to overload the email with modern elements and complications; to each his own we think.
Some handy functions are its migration assistant that allows you to import contacts from a number of email services, and the Sendloop code, allowing you to see the pages your customers visit and plan your marketing strategy around their site behavior.
We are going to wrap up our free responsive emails template list with a book, because what better way to learn about something if not from a book that’s built for that exact purpose, and this one from Jason Rodriguez is all about helping you — whoever you are, or whichever profession you work in — to build modern and sleek HTML emails that will work great across all devices, all email clients, and all browsers.