10 Email Marketing Tools For Total Beginners (With Expert Reviews)

Email Marketing Software

Email may look like an artifact beside digital advancements and trends like social media, text messaging and mobile applications, but the decades-old technology remains a communications pivot point for as many as 2.5 billion people worldwide. Pricing: Basic plan starts at $22 per month with 10,000 emails per month for free to non-profit organizations. Turn customers into loyal fans with personalized email campaigns and automated customer journeys. Instead of sending fliers and coupons to a customer’s home, email marketing sends those same items digitally to a customer’s inbox. It can also fetch additional data about your contacts using only their email address.

For more robust testing, check out Litmus , a tool that tests and provides screen shots of your email in dozens of different email tools. And we provide inbuilt email template editor and provide real-time delivery report from our web based bulk email service application. These days the name of the game is automated email campaigns that trigger off of a user’s website actions. With email marketing , however, you can turn a marketing communications piece out in typically less than two hours. The open rate of an email lets mailers know what percentage of messages sent were opened. Consequently, one of the best practices in email marketing is to receive permission from the recipient to send the email correspondence.

Send a newsletter each month, or a promotional email offering up a deal, or test out both! A knockout subject line hints to the content contained in the email and shows that the message has key information your readers need to see. All email address lists must only contain recipients who have opted in (personally signed up) to receive marketing messages from your organization. Really very impressed with these templates, but I want to suggest you a top most company named Email Chopper ( ) that provides responsive email template for small business by 6+ year’s experienced designer.

Most services offer multiple pricing plans, and it is a better idea to test out the service and make sure you are satisfied with the delivery rate, and the look. With the retainer model, WhatCounts will provide the right specialists to address your email program holistically.

MailUp – MailUp gives businesses the tools to send newsletters, promotional and transactional emails from one platform. Even if yours doesn’t, spending some time getting to know who your subscribers are by looking at their social media profiles and posts can help you create a more personalized email experience for them. This is my personal favorite type of email because these are the emails that help answer a question or solve a problem for your potential customers. If sales haven’t dropped off by email three, keep emailing until they do drop off. While the following 50 tools and apps aren’t listed in any particular order, this list represents 50 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions. An enticing holiday announcement email will remind your subscribers that you’re there, ready, and open for business.

You’ve probably been the recipient of an email blast if you’ve received a sales email that wasn’t really relevant to you. Ideally a welcome email will be included as the first email in your main autoresponder series. Price: Starting at $41 per month for unlimited emails to up to 2000 contacts and a free two month trial.

AWeber , for example, uses algorithms from SpamAssassin to provide each email with a spam rating. There are certain essential elements of an email message content i.e. the ‘to’ line and ‘from’ line, the subject line, the offer, the format, the body copy, the message category, message personalization and targeting. I tried to snap a picture (naturally, as an email marketer – I only looked slightly crazy to my fellow shoppers) but the lighting in Vicky’s is not exactly photo-friendly. When it comes to any sort of online marketing metrics I believe the only KPI ‘s worth setting are those which are based around conversion. More than three million people use MailChimp’s services to create, send and track their email newsletters.

When comparing email marketing solutions, think about the other tools it’ll need to communicate with. While unique is the preferred method, this rate may be calculated using either the unique or the total email renders. Benchmark Email – Benchmark Email’s editor works just like a Word document, for totally streamlined and simplified design—even if you’re not a skilled designer. The most advanced email marketing services offer custom workflows where you can specify triggers based on actions (such as opening an email or making a purchase) or on inaction (such as ignoring emails). IContact not only has hundreds of marketing templates, but it also has HTML coding options.

80 Free Email Templates To Jumpstart Your Email Marketing Campaign

28 Free Responsive Email Templates

Start creating beautiful emails and automating your email marketing in minutes – even if you have zero technical skills. Email marketing services like MailChimp allow you to test how your messages look across a variety of devices and in different inboxes, such as Gmail in Chrome or Outlook 2011, and make sure that your designs display correctly wherever they’re sent,” says Vandenberg.

Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that an email list is a permission asset and it’s better to err on the side of caution than to play it loose and reckless.

Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration and helps to reveals how wide or narrow a communication channel is. At the same time however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.

Start with the aggregate, then dive deeper into micro-segments connected to your mailing list attributes, then dive deeper into the website behavour segments (using metrics in this post) and then after all that is conquered you can think of how to optmize your email program per individual.

One technique to increase signups to your email list is to allow recipients to specify how often you can email them, what format of email they want to receive (HTML or plain text) or the types of email they want (newsletters, offers, third party promotions etc).