Email Marketing Templates

Top 25 Free Responsive HTML Email Templates 2016

Our multi-channel, digital marketing services increase ROI and response rates and generate leads. Although marketers are now beginning to understand that creating and sending personalized, relevant messages to a carefully curated email list is best practice, doing it manually through countless Excel files just won’t cut it. It’s an impractical, time consuming process.

The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most.

The small layout patterns are built with HTML, and by no means are meant to serve as an end-result for your email needs, Cerberus developers encourage you to play with the HTML code to make your own adjustments based on what you expect your end result to look like — the framework is merely a bridge to help you create responsive emails on the go.

Rather than allowing every single email you send to be broadcasted to your entire email list, segmentation allows you to send each email only to those subscribers who you think will be the most interested in the content, thus resulting in higher conversions.

Removal (or sunsetting) rates can vary based on your industry, but a standard best practice is to first segment out your recipients who have had consistently low engagement rates and then send them a winback” email asking them if they’re still interested in receiving your email.

Email Marketing Best Practices For DF16 And Beyond

Email Campaign Best Practices

Get connected to customers who have shown interest in the products or services you offer. If your business has no upside holiday sales potential whatsoever, you could consider dialing back your email frequency during the last two months of the year, or re-allocating resources toward an enhanced program with higher frequency at other times of the year.

Part of your email marketing strategy should be the inclusion of mobile device display, and this can be done in 3 ways ranging from changing the HTML email presentation to become more device friendly right through to what we know as responsive email design, each having their own merits, but all coming with huge benefits – increased visibility and engagement.

If you’re like 39% of marketers out there, you likely don’t have a strategy for mobile email, according to the 2016 Email Marketing Industry Census There are already a ton of helpful tips on how to make your HTML email responsive , but if you’re using a software such as Mailchimp , Constant Contact , GetResponse , or any of the other user-friendly non-HTML email design software , you’ll want to be sure that you’re testing the emails on a phone and on a computer.

With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list.

You cannot amass a list of random email addresses and enter them into an auto-responder list like GetResponse or HubSpot because not only is this against most auto-responders’ terms of service, but individuals who do not choose to opt into the e-mail list can claim spamming, and that is actually illegal.

India’s No.1 Email Marketing Service

Affiliate Marketing Service India

In general, marketing refers to advertising and trade between users and consumers via print advertising, direct sale or through radio and television. Fortune 500 companies take advantage of digital technologies to manage, market their businesses, including content creation, market research and analytics, using tools such as: Website, SEO, Blog, PPC, Ads, Social Media Marketing on Facebook, Twitter, LinkedIN, etc.

The software’s features include a drag-and-drop email builder, mobile-ready templates, free image hosting, A/B testing, social sharing, segmentation, triggered messaging, personalized content, inbox previews, spam testing, message analytics and contact management tools.

First stop: MailChimp This platform allows you to create email marketing messages by choosing from their wide selection of email marketing templates, and if you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month, absolutely free.

Because of the varied level of support for CSS in email clients , use of image blocking and because your recipients might be reading your email on a mobile device with limited HTML rendering capabilities you should keep layouts as simple as possible (I recommend no more than 2 columns) and limit the use of images to decorative content as far as possible.

Our packages take advantage of MailChimp’s powerful template language that makes it easy to use your own custom email template(s) that will tie into the design inspector allowing anyone in your organization to adjust colors, fonts, and more without breaking your custom layout(s) and without having to mess with the code.

Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they’re made for, and just they can do. At my startup Outro , we tested a bunch to see what worked best for us. Here are the leading contenders; see which are best suited for your marketing needs.