What Do All Successful Businesses Have In Common?
Website development, logo design and social media marketing are probably all things your clients turn to you for. Today users are connected to email through smartphones, tablets, desktops, that include a wide range of different devices.. The way one person views an email isn’t the same way another person does, so to ensure that accessibility isn’t jeopardized for any users- a responsive design email is typically the best solution.
Now that you’ve picked out the perfect app to send your emails, you’ll need some people to send your emails to. In the next chapter, we’ll look at tips to help you grow your email lists , along with ways to automate your email lists and ensure your messages don’t get marked as spam.
ExpressPigeon – ExpressPigeon is a powerful email marketing platform with an extremely clean and easy-to-use interface, offering scaling pricing for businesses depending on number of subscribers, with paid plans including an unlimited volume of sent messages.
Over the last several weeks, several VERY disturbing changes have taken place at EBay as EBay seems intent on wiping out the very business base that built the behemoth, to focus on the corporate clientele that have taken a much larger position on EBay over the past couple of years, using EBay to sell off their excess inventory directly, rather than selling to the large discount chains as was the previous habit.
Finally, add links to your social profiles at the end of the email — whether this means social icons linked to your profiles on each social platform (think Facebook, Twitter, Google+, LinkedIn, Instagram…you get the point), or asking them to Like you/Follow You/Connect with you on PLATFORM.
If there are a lot of people unsubscribing it could be because your content is not relevant to the people that you’re sending it to. In this case, try to segment your list differently or change the type of content that’s being delivered through your email blasts.
It will help you to know which products they often buy, how often they visit your store or purchase with you, how much they spend each time…With that information, you will know how and when you should send them new email in order to follow up and maintain your relationship with them.
If you want a short, cheat sheet” version of how I apply his wisdom to my emails, copy, business (even things like how to apply it to auto-responders, etc) then make sure you subscribe to the January Email Players” issue before the looming deadline in a couple days.
Newsletter marketing, email campaigns, mobile or social messaging; no matter what channel you are using now or want to use in the future, complete integration allows you to interact cost-effectively with your customers around the world and increase conversions.
Click rates are calculated out of only the people who opened the email to begin with, meaning those who saw it in their inbox during their busy day and felt like it may be of value to open it. Now that your email has the floor,” it needs to make its case convincingly and encourage a click on the call-to-action, whatever that may be.
In the future, we’ll talk about more advanced techniques, such as measuring the cost of lead acquisition, but for now know this: your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.
Opting for a fully responsive email template will mean you are covered across a range of different devices, with the font type, image size and layout of the email all subject to change depending on the device it is being viewed on. The subject line and brevity of the email should also be adapted to aid cross-device compatibility, two factors that we will explore later.
Set up a separate page on your website – a landing page ”. On this page, you would include a description of your newsletter as well as the key benefits to your subscribers for signing up to the newsletter (a free report on plus weekly updates, or regular dating tips, or whatever your niche is).