There’s nothing worse than launching an email marketing campaign only to be greeted with abysmal open rates and a click-through rate (CTR) that leaves you wondering if your software is giving you faulty numbers. Of course in order to improve results, ideally opt-in email advertisements will need to be more personal and relevant to the consumer than untargeted advertisements because there has been prior engagement with the consumer and some personal details are already available.
By strategically designing advertisements, websites, Landing Pages, and email communications in coordination with profiling tools such as those incorporated into ONTRAPORT Tracking, it’s possible to learn a vast amount about specific prospects, the quality of your lead sources, and much more.
Each HTML email template is already completely laid out with sample text (which you’ll edit in step 3). If you want to edit the look of the emails, that’s no problem, but you should be comfortable with image editing software like Photoshop, and have some familiarity with HTML.
Spend time early on developing your style – hopefully you will already have done this through the design of your ecommerce site and the decisions you have already made simply need to filter through to your email templates, so when an email pings into a customer’s inbox they will recognise you at once.
With billions of emails sent each year, you’ve got to find a way to maximize the efficiency of your email messaging and stand out from the crowd across all your campaigns and product areas. If you work off a list of more than 50-thousand subscribers and your online business runs into six figures or more, this probably is just what you’re looking for. Great flexibility: Email marketing can work for pretty much any kind of business.
You can streamline your marketing process with triggered personalized emails based on user engagement such as clicks, opens and purchase history. The more relevant the information is to the reader, the more likely the reader will click through the email.
28 Free Responsive Email Templates
Start creating beautiful emails and automating your email marketing in minutes – even if you have zero technical skills. Email marketing services like MailChimp allow you to test how your messages look across a variety of devices and in different inboxes, such as Gmail in Chrome or Outlook 2011, and make sure that your designs display correctly wherever they’re sent,” says Vandenberg.
Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that an email list is a permission asset and it’s better to err on the side of caution than to play it loose and reckless.
Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration and helps to reveals how wide or narrow a communication channel is. At the same time however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Start with the aggregate, then dive deeper into micro-segments connected to your mailing list attributes, then dive deeper into the website behavour segments (using metrics in this post) and then after all that is conquered you can think of how to optmize your email program per individual.
One technique to increase signups to your email list is to allow recipients to specify how often you can email them, what format of email they want to receive (HTML or plain text) or the types of email they want (newsletters, offers, third party promotions etc).
Email Campaign Best Practices
Get connected to customers who have shown interest in the products or services you offer. If your business has no upside holiday sales potential whatsoever, you could consider dialing back your email frequency during the last two months of the year, or re-allocating resources toward an enhanced program with higher frequency at other times of the year.
Part of your email marketing strategy should be the inclusion of mobile device display, and this can be done in 3 ways ranging from changing the HTML email presentation to become more device friendly right through to what we know as responsive email design, each having their own merits, but all coming with huge benefits – increased visibility and engagement.
If you’re like 39% of marketers out there, you likely don’t have a strategy for mobile email, according to the 2016 Email Marketing Industry Census There are already a ton of helpful tips on how to make your HTML email responsive , but if you’re using a software such as Mailchimp , Constant Contact , GetResponse , or any of the other user-friendly non-HTML email design software , you’ll want to be sure that you’re testing the emails on a phone and on a computer.
With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list.
You cannot amass a list of random email addresses and enter them into an auto-responder list like GetResponse or HubSpot because not only is this against most auto-responders’ terms of service, but individuals who do not choose to opt into the e-mail list can claim spamming, and that is actually illegal.