Boosting Your Email Marketing Strategy
The tools might be different and more effective, and the variety of technologies and capabilities keep growing, but email marketing is still the king of ROI in the marketing kingdom. If you don’t want your email marketing efforts to be ignored, deleted, unread, or marked as spam, follow these 10 best practices for local business email marketing. VetRxDirect also emphasizes their 5 star customer rating and makes some cute four legged friends the visual stars of the email. It’s continued to swell as Product Hunt has gained momentum, a constant source of new fans and marketing opportunities.
Emma : A modern email marketing system with beautifully designed templates, and great reporting tools with actionable data. The best qualitative data about your checkout process comes from customers who actually went through it, so be sure you don’t overlook this crucial email campaign.
You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. Once you’ve modified a template the way you want, save it so that you can access it for future emails. Make sure that recipients can easily recognize your address, subject and body content. AWeber was launched in 1998 and is now one of the more well-known email marketing platforms on the market.
You will be aiming for at least one interaction per customer, instead of the highest number of activity per email – a big difference. Email Marketing Reports ( ) is an extensive collection of articles on all aspects of opt-in email compiled by Mark Brownlow.
If you have a high domain reputation score, all those factors are obsolete; but if you have a low score, you need to take care that you stay away from using phishing phrases in the subject line that attract spam filters. Harnessing open data and analyzing industry-wide email open trends is crucial to refining the design strategy for your email marketing initiatives.
With that being said, sometimes a browser or an email service provider may not properly display the images within an email. Mad Mimi Less well-known, but delightful to use, Mad Mimi’s free trial lets you have up to 2,500 contacts and send up to 12,500 emails. Over 200,000 customers across six continents use JangoMail, and its transactional email service JangoSMTP, to stay in touch with their subscribers. We provide a resource library with comprehensive and practical materials, from the basic concepts to the best practices of email marketing, to assist you in driving conversion oriented email campaigns. Businesses using email marketing in the UK, Canada, Germany, Ireland, Australia, Indonesia and just about any other country with an Internet connection rely on AWeber. Using customer feedback (along with key metrics on emails sent) will guide your online and in-store marketing decisions.
Constant Contact’s pricing is higher than other email platforms, starting at $15 per month for up to 500 subscribers. Use our tips to scrub your list for more success reaching your engaged subscribers. Simple, a banking service startup, sent me this email after I requested an invite to their platform.
Of course, what works for us might not work for you (see Bonus Tip #1), so be sure to experiment with the timing of your email campaigns to discover what times result in higher open rates. The total number of worldwide email accounts is expected to increase to over 5.2 billion accounts by 2018 – a growth of more than 26%. It does mean you should play around with the copy, button placement, and design to find the best way to catch your own subscribers’ attention. If an email can’t be delivered, it’s put back in the queue, and the system tries again later.