12 Free Email Templates From Professional Designers

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Use Amazon SES to promote your products and services to your large customer base. The company offers various pricing plans for business of all sizes – if you have a subscriber base of less than 12,000, you can use MailChimp for free – and you’ll be able to create and optimise all of your emails using their simple drag and drop email creator.

Often when I’ve worked on email campaigns in large organisations with legacy data its not entirely clear if you have that permission or not, especially if some time has passed between the person being added to the list and you starting to email them.

And you have your newsletters and email alerts you have signed up to, from blogs to mainstream media, RSS alerts regarding the topics you follow, your preferred brands and retailers, you name it. And that’s just the tip of the email marketing iceberg: newsletters and promotions.

Tell your subscribers what kind of information to expect from you (new posts, infographics, coupons, offers, etc) and when (every day, every week, whenever you have a new post etc.). Be honest and try not to promise something you cannot deliver otherwise your email marketing efforts will fail.

Most companies now use what’s known as double opt-in”, where the user has to confirm they want to be added to the list both at the point they enter their details and again by clicking a confirmation link in an email sent to the address they entered.

Borrow the idea: If you sell products, whether clothing, electronics, athletic gear, hardware or food products, single out one product that’s a popular seller and build a short story line around it. Use one bold image and a few words to get your point across.

As well as enhancing sales, contextual emails have led to a 14% improvement in click-through rates, boosted subsequent conversion by 10% and increased customer engagement by 74% , with just a customised subject line making the email attached 26% more likely to be opened.

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Email Marketing is more than the communication that winds up in somebody’s inbox. Rather than baiting customers with subject lines like Big discount inside!” try more tangible incentives , such as Free shipping on orders of $50 or more” or $10 Amazon Gift Card with this eBook Download.” If the customer knows what they stand to gain by opening and engaging with your email, they’re much more likely to click through rather than deleting it unread.

At its best, marketing automation is software and tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.

If you want to go down the free route, I would go with MailChimp Although if you find things are growing fast, head on over and get a tool you can grow into like Active Campaign Not only does it do all the emailing stuff, but it also allows you to add marketing automation – something you will thank me for later.

They describe it as the place for email designers and marketers to learn, grow and educate each other about everything email.” Brands’ online communities are often rabbit holes of unanswered questions and less-than-helpful meanderings, but Litmus is different.

According to the Direct Marketing Association , when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66 percent), which beats other forms of marketing like social media, direct mail and more.