Why Email Marketing Is Still A Huge Tool For Business

Top Email Marketing Tools & Services For Maximum Results

You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. Segmenting your email list, or dividing it into sub-categories, allows you to send even more highly targeted information to your subscribers. As a fan of Hotel Chocolat (let’s face it, who isn’t?) I subscribe to both their emails and direct mail. One last point we need to keep in mind when it comes to email marketing best practices is setting clear expectations. LeadSquared delivers the best of marketing automation and CRM in one powerful platform.

From using email marketing to build brand awareness to creating a newsletter that generates new leads on a monthly basis, these resources will provide real-life examples of how email marketing can work for you. However, if you never make any offers, you’ll struggle to make any sales, so don’t forget or shy away from this email marketing strategy. Our delivery experts recommend modifying your preference centers to include a checkbox that asks your subscribers if they’d like to opt into holiday email communications. In the email below, Noah Kagan discusses a very personal conversation he had with a friend about his blog.

With 135 examples broken down into five categories and 41 sub-categories, it contains all the inspiration you need to get started. Take a look at your reports showing the statistics from messages sent to different email service providers. These templates are particularly good for retailers, as they have templates for receipts and coupons, in addition to newsletters, product announcements, and other templates. Even though the email was super basic, it gave me validation that people cared about this content,” says Hoover.

In the Autumn of last year we partnered with Email marketing platform GetResponse to benchmark adoption of email marketing techniques. If they’re leaving after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then re-work the way you present offers. While this email may be fine for a user on a laptop or larger-screened tablet, it would be very frustrating to choose one of the categories on a mobile device. Below I’ve provided you a 3 step process on how to create a powerful email marketing campaign through LinkedIn, so you can start turning your connections into leads and sales for your business.

That’s a lot of emails and it would be a struggle to come up with a new subject line every single day. Approximately 44 percent of targeted email recipients have made at least one purchase over the past year that was directly influenced by a promotional marketing email. When the campaign is executed, it automatically downloads the up-to-date remote data source and the emails are then sent to each recipient of such data source. If you’re not sure where to begin, you can start by running a subject line split test.

Marketing Funnel Email Strategies

The Email Marketing Advantage For Small Businesses

You put a lot of thought into your carefully crafted business emails, so you want to do all you can to prevent them from landing in the proverbial junk box. Telemarketing, but not as you know it. This kind of phone-based marketing is all about research and being smart – you’ll have researched the company/person in detail and you will know exactly what you can do for that specific person. Then, all you’ll have to do is decide how to space out your messages, and organize a set of emails with as many messages as you’d like into a drip campaign. Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search. Combine that with a simple email campaign tool that lets you pull in your pre-built emails, target them to a tag, and set a timeframe for each, and you’ll have a drip campaign that’ll turn leads into sales.

Customizable email templates and a distribution list built just for your business let you go from idea to sent email campaign in minutes. OUR STRATEGY TEAM AT WHATCOUNTS IS LOADED WITH EMAIL EXPERTS THAT ARE UP-TO-DATE ON ALL THE LATEST TRENDS IN EMAIL MARKETING. After you download your new template, make sure to continue to test as you tinker with and customize your new template. Alexis Madrigal sends his newsletter, 5 Intriguing Things , every single business day. Looking at how things are going on the net, I decided to turn my mind toward email marketing. Managing email marketing campaigns have been the #1 way we’ve helped clients grow over the years.

The most important factor for getting more people to opt in to your email list is your offer – how compelling the value proposition is. The actual offer itself and the way you present it (copy + design) can make a huge difference. Each recipient gets the amount of email appropriate” to their likely needs, as expressed by the recipient themselves through purchase and browsing behavior. And I’m not the only one — according to Chadwick Martin Bailey , 47% of people say they open an email because of the subject line alone. Increasing the frequency of communication is a great way to deepen your relationship with your list and make more sales. See how Constant Contact helped organizations in your industry get the most out of their email campaigns.

Take a cue from bigshot bloggers like Neil Patel and Brian Dean, and create an email series, with each newsletter containing information which follows up the content in the previous email. It also creates a blog > email > social media feedback loop that facilitates engagement and sharing activity. House List (or Retention List) – One of your most valuable marketing assets, it’s a permission-based list that you built yourself with opt-in subscribers. New Email Marketing Manager Matt Byrd and the Litmus engineering team started by setting their sights on Litmus’ onboarding emails. GetNotify is a free tool that notifies you the instant your email gets read by the recipient.

It takes a lot of work to create a good email marketing campaign, from content generation to user targeting to crafting a subject line and then editing it all. The internet is filled with advice, so exploring some email marketing tools and tricks you never knew about will help a lot. And if you offered an incentive for the signup, your welcome email will contain the coupon code and a big, bright, shiny button for purchase.

We recently sent out two similar campaigns for our new Holiday Ecommerce Report — a typical email blast and a segmented mailing focused on retail businesses. In Emma’s Brainiac Guide to Images in Email, you’ll find five practical tips for making the most of your email’s visuals. By understanding your client’s goals and business model, you can help them identify what campaigns they should be sending. Or, if you’d like, you can make a drip campaign that every new subscriber receives. Those batch and blast email campaigns that bombard your customers with irrelevant messaging. They do have a free option, which means you can test out their platform before committing to a monthly amount. B2C email messages should be written and conducted in a much more direct way than emails targeting businesses. This post covers just one aspect of email and social media marketing integration.