A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind. A/B split tests are an easy and highly effective way to increase open and click-through rates above a pre-defined benchmark AND can be perfect for any business (small or large.) Campaigner® A/B testing makes it simple for any business to create more successful email marketing campaigns.
However, forwarding an email with an enticing or useful offer or piece of information only takes seconds and many users will do it. That means that your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.
You need not to have been in the marketing arena long enough to know that there are a number of rules that regulate all commercial emails , like the CAN-SPAM Act in the U.S. Ignoring some simple set of rules enlisted on this might not only land you in trouble, but can also dent your hard-earned reputation.
Knowing that you’re fighting for your customers’ attention, you want to be clear from the get go. An effective way to be clear from the get go is to use your subject line as a call to action preview that incentivizes the reader to open the email and get value out of it.
There are so many different types of websites to choose from these days, so you might want to do your research before making any sudden decisions, but it’s worth doing as the website not only needs to suit your business requirements but also needs to meet the needs of your visitors/customers.
Email marketing may be regarded more as a series of conversations and a component of a life cycle and customer-centric approach by many businesses that are constantly improving their tactics, but these changes are often not reflected in the strategy, implementation, tools and actual execution.
If it’s a 1-day offer, sending things in the early morning hours is unavoidable – and your subject line should be as urgent as can be. It’s fine to send an email advertising an event that’s only starting in 48 hours, but it should be constructed in a way that emphasizes that and gives readers a clear option on what they can do about it now.
As long as you are keeping track of your client’s most recent appointment times, this kind of automated reminder email is quite easy to set up. Use a custom date field to record when their last appointment time was, then set up the email to be sent 3 months later (or whatever your recurring schedule is) to remind them that they are due for their next appointment.
To prevent shoppers from becoming overwhelmed due to more aggressive email marketing efforts, simplify your message by getting straight to the point, don’t ask for too much information in the initial email capture, and highlight specific products rather than categories.