5 Best Practices For Email Marketers
With the strong presence of content marketing approach, email has become the most powerful tool today one can think of. Sending a newsletter, special offer, an invitation, email marketing is the best way to convey your message and make your business thrive. There’s no doubt that content plays an important role in email marketing but with evidence that companies who use video as part of their campaigns reported a 55% increase in click-throughs, it is very apparent that static emails are a thing of the past.
Clear and compelling email calls-to-action are one of the best ways to keep people engaged with your email after they’ve opened it. Here’s one example from an email campaign by Twitter, prompting users to grow their business by activating a Twitter ad campaign.
Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according to a study by SocialTwist Over an 18-month period, SocialTwist monitored 119 referral campaigns from leading brands and companies.
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Even if your list is made up of people who purchased a product from your site or signed up for a membership account, if they did not explicitly indicate that they would like to receive regular email correspondence, it’s possible that they will consider your email campaigns spam.
If a user in your email database signed up for your newsletter on a specific blog post, you can segment them based on relevant content that they demonstrated interest in. By personalizing emails in a step-by-step process based on relevance, your messages will be more effective since the content relates to what initially caused them to interact with your brand.