Research Shows That Searching For Information At Work Wastes Time And Money
To help you find the right email marketing software in 2017, we researched and analyzed dozens of options. Be smart about which metrics you’re tracking, and make sure you’re able to effectively measure your individual email performance, the health of your email list, and your progress toward your overarching goals As long as you’re able to determine each of those, you’re on the right track for more effective email marketing.
To help you get started with email promotions and email marketing in WordPress, I’ve compiled a list of the best WordPress-friendly email marketing solutions ( and plugins ), which can help you keep your audience updated with what you’re doing, and hence grow your business over the long haul.
Instead of sending all of your emails on Tuesday mornings with short subject lines, you should test different days of the week, times, subject line lengths and styles, and so on. Your audience may actually prefer Wednesday emails because they’re least busy on this day, or longer subject lines because only a few of them read email on mobile.
The above article includes email and social media channels but not mobile wallet as a channel – and this is a very important and fast adopted channel that all marketers can take advantage of. I’d love to hear of people’s experiences or thoughts on this.
Whether you’re emailing people based on the buyer intent they demonstrated when they visited a category or added a product to your cart, or some other trigger that specifically applies to your business, you want to use triggered email to capitalize on that buyer intent.
Size: Like the templates of your emails themselves, your email images should be fixed at 600px or less to ensure your recipients view your email how you designed it. Image height doesn’t matter as much as width, because email responsiveness solely relies on width as it scales; although, it’s still important to take image height into consideration.
I use and recommend MailChimp and just love it, very easy to use, consistent service, good reporting, plenty of options, decent template choices and many useful integrations, the limitations like not being able to send a campaign to multiple lists is not a major worry, and I am using the free version!
Be proactive against improper spam labeling by first running your email through a spam check like the free Email Spam Test Input your subject line and HTML source code, and Email Spam Test will run your email against various tests like Bayesian spam filtering, link trackers, and more.
In this post, we will focus on Email marketing but have in mind that, especially in this industry, every little part of the corporate and marketing strategy, every channel, every business unit, literally everything, is strongly connected to each other.
Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that an email list is a permission asset and it’s better to err on the side of caution than to play it loose and reckless.
Plan the content to send – Sending emails requires content, and depending on your client’s email marketing goals and wider business model, you can work with them to help identify the right content they should be sending to help get the desired results from their email campaigns.